As we move further along into the New Year, we’re focusing on some key messages for 2014 around cloud integration, marketing, Big Data and analytics. In addition to checking out the many Cloud predictions out there, it’s also going to be important this year to keep in mind Digital Marketing as “the central engine of growth for many companies,” and the possibility that 2014 will become the year of cloud business analytics.
If this topic is of interest to you and your company, we invite you to take part in an interactive webinar two weeks from now where we’ll be discussing the new wave of Cloud Analytics in particular. This is an important topic because, as traditional approaches to extraction, transformation and loading (ETL) and enterprise data warehousing are under siege, the demand for self-service and increased data access continues to grow as organizations increasingly compete on analytics.
Some examples of these changes can be seen as follows:
- Amazon Redshift saw incredible adoption in 2013, becoming Amazon’s fastest growing product line
- Tableau introduces cloud-based data visualization and Tidemark delivers powerful enterprise performance management in the cloud
- Birst continues to gain traction in all segments of the market as IT organizations look to deliver greater business agility and visibility while reducing costs
In addition to discussing the shift to business intelligence in the cloud, we’ll also review specific use cases for powering your next-generation analytics strategy with the right integration platform as a service (iPaaS) solution. This includes how we see customers using Amazon Redshift and how we expect that to change in 2014, and how visualization tools like Birst, Tableau Desktop and Tableau Online allow you to take advantage of cloud data warehousing.
So join us at 10am PST/1pm EST on Tuesday, January 28th to learn more about the rise of the cloud data warehouse. We encourage information and integration architects, data warehouse practitioners, systems integrators, business analysts and BI practitioners to attend. See you then!