Why enterprises must meet millennials’ expectations

guarav_blog_headshot

Millennials’ attitudes in the workplace have gotten a bad rap, the roots of which are explored in this extremely popular video by author and speaker Simon Sinek. But this blog isn’t a slam on millennials’ expectations for job fulfillment. It’s about meeting their expectations of how easy it should be to use enterprise technology — and that’s a good thing.

A very vocal majority

Since 2015, millennials have been the largest demographic group in the US workforce, numbering 53.5 million. They are now mainstream enterprise tech consumers, and there’s a thing or two we can learn. For example, millennials came of age using smartphones. In fact, 97% of millennials aged 25-34 own a smartphone. And I doubt that a single one would want to give up their smartphone for a separate flip phone, music player and camera.

The reality is, we live in an age where people expect multiple utility from technology, a driving force in innovation. How about a washer that also dries your clothes, that’s pretty rad. Or the motorcycle helmet that puts an entire dashboard of information right in front of your eyes, that’s radder still.

Expectations for multiple utility are similarly all over the workplace, and millennials are approaching the data consumption challenge with a clean slate. They say it should be easy, like a smartphone, and be self-service. Once again, millennials are clamoring for multiple utility.

us-labor-force

SnapLogic meets millennial expectations of modern business

This is an area where SnapLogic trumps legacy technologies. On its best day, the 25-year-old data integration technology offered by Informatica creates ETLs (extract, transfer, loads) and has some other capabilities added on. But at its core, Informatica was designed to deal with batch, relational, ETL-like kinds of problems. Unfortunately, no one in the working world, not even retiring Boomers, lives in batch mode. Business change happens in real-time, and our data and analytics need to support that.

From day one, SnapLogic has been designed to solve all kinds of data-in-flight problems in the enterprise. These include, as we called them in the last century, application integration problems like connecting Salesforce with SAP, or data integration problems, providing information feeds to solve modern analytic sorts of questions. We can use SnapLogic to solve problems with technologies that weren’t widely available in the last century like predictive analytics, machine learning, or wiring up large industrial enterprises with IoT sensors, to give you new profit pools and help do a better job of building products.

That’s the kind of multiple utility that people expect from their technology — it’s not about feeds or speeds, it’s about having a smart phone versus having a separate phone, camera and music player. That’s just so 1992, you know?

This is the “match point” that SnapLogic can defend into eternity. Hundreds of our customers around the globe testify to that. Almost all of these companies had some flavor of Informatica or its competitor, and they have made the choice to move to SnapLogic. Some have moved completely, in a big bang, and others have side-by-side projects and will migrate completely to SnapLogic over time.

Want to learn more about meeting today’s lofty expectations for enterprise tech? Read SnapLogic’s new whitepaper that captures my conversation with James Markarian, SnapLogic’s CTO and also an Informatica alumnus: “We left Informatica. Now you can, too.”

snp-informatica-wp-1000x744

The need for speed: Why I left Informatica (and you should, too)

guarav_blog_headshotInformatica is one of the biggest, oldest names in enterprise technology. It’s a company I co-founded in 1992 and left over 10 years ago. Although the reasons why I left can be most easily summarized as “disagreements with the board over the direction of the company,” it all boils down to this: aging enterprise technology doesn’t move fast enough to keep up with the speed of today’s business.

About a year after I left, I founded SnapLogic, a company that has re-invented data integration for the modern enterprise — an enterprise that is increasingly living, working and innovating in the cloud. The pace at which enterprises are shifting operations to the cloud is reflected in stats like this: According to Forrester Research, the global public cloud market will top $146 billion in 2017, up from $87 billion in 2015.

Should you ride a horse to the office?

need-for-speedGiven the tidal wave of movement to the cloud, why would a company stick with Informatica? Often, it’s based on decisions made in the last century, when CIOs made strategic commitments to this legacy platform. If you’re the CIO of that shop today, you may or may not have been the person who made that decision, but here you are, running Informatica.

Going forward, does it make sense to keep running the company on Informatica? The truthful answer is it can, just as you can run a modern company on a mainframe. You can also ride a horse to the office. But is it something you should do? That’s where I say “no.” The direct path between a problem and a solution is to use appropriate technologies that are in synch with the problems being solved, in the times and the budget that are available today. That is really the crux of Informatica inheritance versus the SnapLogic future.

It’s true that the core guts of what is still Informatica — the underlying engine, the metadata, the user interface and so on — have to some extent been replenished. But they are fundamentally still fixed in the past. It’s like a mainframe; you can go from water cooling to air cooling, but fundamentally it’s still a mainframe.

The high price of opportunity cost

IT and business people always think about sunk costs, and they don’t want to give up on sunk costs. Informatica shops have invested heavily in the application, and the people, processes, iron and data centers required to run it; these are sunk costs.

But IT and business leaders need to think about sunk opportunity, and the high price their companies pay for missing out because their antiquated infrastructure — of which Informatica is emblematic — doesn’t allow them to move fast enough to seize opportunity when they see it.

Today, most enterprises are making a conscious decision to stop throwing good money after bad on their application portfolios. They recognize they can’t lose out on more opportunities. They are switching to cloud computing and modern enterprise SaaS. As a result, there’s been a huge shift toward solutions like Salesforce, Workday and Service Now; companies that swore they would never give up on-premise software are moving their application computing to the cloud.

Game, set, match point

In light of that, in a world that offers new, ultra-modern technology at commodity prices, you start to realize, “We ought to modernize. We should give up on the sunk costs and instead think of the sunk opportunity of persisting with clunky old technology.”

This is the “match point” that SnapLogic can defend into eternity. Hundreds of our customers around the globe testify to that. Almost all of these companies had some flavor of Informatica or its competitor, and they have made the choice to move to SnapLogic. Some have moved completely, in a big bang, and others have side-by-side projects and will migrate completely to SnapLogic over time.

Need more reasons to move fast? Read SnapLogic’s new whitepaper that captures my conversation with James Markarian, SnapLogic’s CTO and also an Informatica alumnus: “We left Informatica. Now you can, too.”

snp-informatica-wp-1000x744

James Markarian: Was the Election a Referendum on Predictive Analytics?

In his decades working in the data and analytics industry, SnapLogic CTO James Markarian has witnessed few mainstream events that have sparked as much discussion and elicited as many questions – around the value and accuracy of predictive analytics – as our recent election.

In a new blog post on Forbes, James examines where the nation’s top pollsters (who across the board predicted a different election outcome) possibly went wrong, why some predictions succeed and others fail, what businesses who have invested in data analytics can learn from the election, and how new technologies such as integration platform as a service (iPaaS) can help them make sense of all their data to make better predictions.

Be sure to read James’s blog, titled “What The Election Taught Us About Predictive Analytics”, on Forbes here.

Connect with SnapLogic at AWS re:Invent

This week, the SnapLogic team will be supporting one of our partners, Amazon Web Services, in Las Vegas for the annual AWS re:Invent conference. This gathering of the global AWS community will feature hands-on labs and bootcamps and cover topics such as infrastructure maintenance, and improving developer productivity, network security and application performance.

Continue reading “Connect with SnapLogic at AWS re:Invent”

Making Workday Faster for Vassar College

Last week we attended Workday Rising in Chicago where we talked to attendees about integrating Workday with the rest of their IT ecosystems. The real stars of the show, however, were our customers from Vassar College who gave a brief presentation at our booth to discuss their journey from finding the need for an integration vendor, to assessing different platforms, to ultimately choosing SnapLogic’s elastic integration platform as a service (iPaaS).vassar-college-image-edited

Continue reading “Making Workday Faster for Vassar College”

SnapLogic CTO James Markarian on DisrupTV

SnapLogic CTO James Markarian recently appeared as a guest on DisrupTV, a weekly live-interview web-series produced by analyst firm Constellation Research and hosted by R “Ray” Wang and Vala Afshar. The trio discussed a variety of enterprise topics including modern data management, data lake strategy considerations and big data analytics.

Continue reading “SnapLogic CTO James Markarian on DisrupTV”

SnapLogic CEO Gaurav Dhillon on Andreessen Horowitz Podcast

SnapLogic co-founder and CEO Gaurav Dhillon sat down recently with Scott Kupor, managing partner at Andreessen Horowitz, for a wide-ranging podcast discussion of all-things-data.

The two discussed how the data management landscape has changed in recent years, the rise of advanced analytics, the move from data warehouses to data lakes, and other changes which are enabling organizations to “take back their enterprise.”

Continue reading “SnapLogic CEO Gaurav Dhillon on Andreessen Horowitz Podcast”