SnapLogic Live Summer 2016: Hybrid Cloud Integration for Salesforce

After a brief hiatus, we’re kicking off our Summer 2016 SnapLogic Live series next week with Hybrid Cloud Integration for Salesforce. As all SnapLogic Live webinars go, this session will feature a live demo of SnapLogic integration in action, this time with a focus on Salesforce.


Continue reading “SnapLogic Live Summer 2016: Hybrid Cloud Integration for Salesforce”

Xactly Uses SnapLogic to Connect Cloud-Based Applications, Speed Business Data Flows

We are pleased to share with you the integration success story of one of our customers: Xactly. Xactly is a leading provider of enterprise incentive compensation solutions for employee and sales performance management.

Xactly Corporation

In order to stay lean, agile and stay on top of their rapid growth, the Xactly IT organization took a cloud-first approach. While they quickly adopted and gained efficiencies from SaaS solutions such as Workday, Salesforce and NetSuite OpenAir, the fact that they were disconnected led to information siloes. Pulling information out of each tool in the stack took time and effort. This did not fit their agile goals.

So they turned to SnapLogic. Continue reading “Xactly Uses SnapLogic to Connect Cloud-Based Applications, Speed Business Data Flows”

iPaaS: The Cooler, Hipper ETL and ESB at GameStop

SnapLogic customer GameStop was featured in a great write up on the integration platform as a service (iPaaS) market today in NetworkWorld: iPaaS: What this cloud technology is and why it’s important. The article highlights how, “iPaaS vendor SnapLogic shows how many cloud-based apps, from Salesforce or Workday, Hadoop and IoT can be integrated into an iPaaS and then streamed into on-premises systems.” Continue reading “iPaaS: The Cooler, Hipper ETL and ESB at GameStop”

Yelp Selects SnapLogic For Redshift, Salesforce and Workday Integration

I recently had the pleasure of chatting with SnapLogic customer Yelp. Given the nature of their business, Yelp had a lot of customer data that they needed to process and act upon quickly in order to optimize their revenue streams. They decided to adopt the Amazon Redshift data warehouse service to give them the analytics speed and flexibility they needed. So the next question was: how to get the data into Redshift efficiently.

Once they discovered that SnapLogic had the out-of-the-box connectors they needed — not only for Redshift but for data sources Salesforce and Workday — it came down to build versus buy. They could build the integrations using in-house resources, but there was an opportunity cost and speed penalty that came with a DIY approach. In the end, they chose SnapLogic and estimate that they cut development time in half.

And they’re not done – they are connecting Workday with Redshift next. Yelp told me, “Looking ahead, we’re planning to deploy the Workday Snap to connect our human resources data to Redshift. SnapLogic has proven to be a tremendous asset.” Sounds like a 5-star review. Read more here.

Elastic iPaaS and Big Data Integration: SnapLogic in the News

It’s been a busy few weeks since we announced our Fall 2014 release in September and our Winter release is just around the corner.

IDEVNews-logoWith the Fall release, we introduced the Hadooplex and support for Kerberos with SnapReduceIntegration Developer News noted:

“SnapLogic is stretching the capabilities of its Elastic Integration Platform with big enhancements for big data. The SnapLogic’ Fall 2014 cloud-based iPaaS brings its “snap-based” app integration technology to Hadoop 2.0, making it easier to acquire and prep data – and deliver analytics to users. These pipelines also support parsing and formatting for SequenceFile and RCFile formatting, as well as document (JSON) processing for MapReduce jobs.”

In a detailed review of the Fall release, Enterprise Management Associates (EMA) had this to say about our big data integration capabilities and recent series D financing news:EMA-logo

“When looking at the technology developments at SnapLogic and the recent infusion of capital, SnapLogic is well positioned to make the case that the company and its solution are moving into a strong leadership position in the big data analytics and integration space. EMA considers SnapLogic as an excellent strategic option for organizations to adopt and implement cloud-based data integration strategies.”

And Jason Bloomberg, author of the Agile Architecture Revolution, wrote on his Intellyx blog that:


“SnapLogic modernizes each element of ELT for today’s modern, cloud-centric, Big Data world. Instead of traditional extraction of structured data, SnapLogic allows for diverse queries across the full variety of data types and structures by streaming all data as JSON documents. Instead of simplistic, point-to-point loading of data, SnapLogic offers elastic, horizontally scalable Pipelines that hide the underlying complexity of data integration from the user. And within Hadoop, Hadooplexes simplify the distribution of YARN-based MapReduce algorithms, allowing users to treat the Hadoop environment as though it were a traditional reporting database.”

Here’s a SnapLogic big data integration demonstration featuring SnapReduce and the Hadooplex. Our November webinar also featured an interesting market perspective from our Chief Scientist, Greg Benson. You can watch it here.

ICIO-Insight-logon customer news, Harrison Lewis, CIO at Northgate Markets was recently featured in a great write up in CIO Insight, which outlines how the growing retailer tied together more than 64 integrations in five months with SnapLogic. He notes that: “We’re no longer simply exchanging data between systems, we’re putting it to use in more strategic ways.” Last week we also announced that Xactly has implemented SnapLogic to automate integrations between Salesforce, Workday, NetSuite and Domo among other business applications and corporate data sources and systems. The first phase of integrations was completed in less than two weeks. Join us for an interactive webinar with Xactly’s director of IT, Bob Genchi, on December 5th.


SAP-certification-logoOn the partnership front, we announced that the SnapLogic Elastic Integration Platform achieved certified integration with the SAP® ERP application, version 6.0. Here’s what Niraj Nagrani, our vice president of engineering had to say about the certification:

“Increasingly, our enterprise customers are making business decisions faster, enabled by real-time data connectivity between hybrid cloud applications and Big Data sources. SAP certification helps ensure that we’re able to deliver best-in-class solutions to SAP customers, allowing them to quickly gain enterprise data access regardless of where it resides.”

Salesforce Analytics Cloud Data IntegrationAnd finally, today we formally announced our new Snap and Snap Patterns for Wave – the Salesforce Analytics Cloud. Here’s what my old friend Keith Bigelow, senior vice president and general manager for the Salesforce Analytics Cloud had to say about the partnership:

“With partners such as SnapLogic joining the Analytics Cloud ecosystem, companies can benefit from best practices and industry expertise to extend analytics for every business need, making it easier than ever for anyone to explore and share data instantly, uncover new insights and take action from anywhere.”

It’s an exciting time for the company as we work with our customers to tackle big data and cloud integration challenges in the enterprise with a fast, multi-point and modern platform integration platform as a service (iPaaS). To sign up for an integration assessment, be sure to contact us.

Cloud Analytics in the Spotlight: Riding the Wave at #DF14

Salesforce Analytics Cloud Data IntegrationThis week at Dreamforce 2014, Salesforce announced their new Analytics Cloud. They called the new service “Wave” and the headline copy writers jumped all over it. Here are a few of my favorites:

The announcement was brilliantly orchestrated by Salesforce CEO Marc Benioff, who “let slip” via Twitter that there would be a new Analytics Cloud announcement at Dreamforce a few weeks ago. The day before the press hit the wire, he then tweeted: “Good day to catch a Wave: Salesforce Analytics Cloud” with a link to the new app on the App Store. The coverage since has been tremendous.

Suddenly Cloud Analytics is Red Hot. Oracle made a cloud analytics announcement at OpenWorld. Tableau has introduced a cloud data visualization service. SAP has announced partnerships. Many Cloud Analytics pure-play vendors continue to get funded and grow (although the impact of the Salesforce announcement on analytics partners remains to be seen). And the Amazon Redshift cloud data warehouse is said to be the fastest growing AWS service.

But cloud analytics is not a new topic, particularly in the CRM market. When Oracle acquired Siebel (who had acquired a small company called nQuire in 2001), the analytics product line was seen by many to be the “crown jewel” of their Fusion strategy. This despite the fact that Tom Siebel famously claimed to “not have a thorough analysis of the pipeline here with us today on a 2002 earnings call where he tried to explain the company’s big miss.

So why cloud analytics and why now? What are the benefits? What are the challenges? We’re going to be digging into these and other questions this week in a webinar with SnapLogic customer Bonobos. I hope you can attend. In the meantime, this article summarizes a great list of 10 drivers of Cloud Business Intelligence that comes from EMA Research:

  1. Lines of business are pushing their own BI agenda and pursuing their own solutions – often cloud-based.
  2. BI users are becoming more diverse and more demanding in their user experience, and cloud can provide a better (and more mobile) UX.
  3. User communities are maturing. Consumers of BI are a ‘new breed of knowledge worker,’ less timid about technology and more sophisticated.
  4. New technology, from in-memory to big data (NoSQL, Hadoop) is forcing a re-evaluation of existing BI infrastructure.
  5. The economics of cloud enable more companies to get involved with BI, allowing them to widen the scope of BI projects utilize cloud to widen scope economically.
  6. Companies are realizing the value of new types of data from new data feeds.
  7. On-premise data warehouses are under strain from these new requirements and data sources.
  8. Data warehouses are decentralizing – cloud is an ideal platform for decentralized BI architectures.
  9. Cloud can minimize the pain of traditional BI projects.
  10. The CAPEX-based cloud pricing model makes cloud BI projects easier to fund and pursue.

In 2007, I joined a cloud business intelligence software company called LucidEra (after my 1.0 attempt at getting Salesforce to develop an analytics product line). Here’s a presentation from 2007, which summarizes some of the benefits we saw on-demand business intelligence delivering back then. While LucidEra was in many ways ahead of its time, the benefits are as true today as they were then: self-service, ease of use, rapid time to value, lower set up costs, etc. But one of the primary challenges that customers and solution providers must still overcome is the need for robust data integration. Ideally the data integration technology is also cloud-based; it must be able to deliver disparate data to end-users in batch and real time; and it must be as easy to set up and easy to use as the cloud analytics solution itself.

But back to the Wave. When Salesforce jumps into a market, it brings great awareness to what’s possible and the new Analytics Cloud will definitely encourage more and more IT organizations to re-think their approach to data warehousing and business intelligence. I’d like to congratulations my old friend Keith Bigelow and the entire Salesforce Analytics Cloud team on their launch. And I’m excited to say that SnapLogic has partnered with Salesforce to make the new Analytics Cloud possible for our customers. Here’s Keith introducing the primary Analytics Cloud data integration and consulting partners:

Salesforce Analytics Partners

You can learn more about our new Snap and Snap Patterns here and see it in action on our Cloud Analytics webinar later this week, which will also demonstrate getting data into and out of Amazon Redshift and big data integration.

Welcome to the new era of Cloud Analytics, powered by next-generation Cloud Integration!

SNAP IN…to Data, Apps and APIs

A few months ago we published the results of a TechValidate survey that found that Cloud Speed and Time to Value are the number one drivers for adopting a modern integration platform as a service (iPaaS). Our team has put together a new series of graphics to highlight the benefits of being able to SNAP IN…to the past, present and future of your data, applications and APIs. I’ve posted a few of the graphics below created by Roger Chan, our graphic design leader. You can download the results from the TechValidate research here.

SNAP IN…to Data, Apps, and APIs

Snap In to Your Data, Apps, APIs






SNAP IN…to AWS Redshift and RDS

Redshift Integration






SNAP IN…to Workday

workday integration






SNAP IN…to Big Data

Snap In to Big Data





SNAP IN…to Salesforce

Snap IN Salesforce1






Snap Integration from SnapLogic.

And because it’s Friday, here’s one from one of my favorite movies….

snaplogic integration






To learn more about SnapLogic elastic integration for big data, SaaS and on-premises applications and APIs visit Have a great Labor Day weekend!