SnapLogic Sits Down with theCUBE at AWS re:Invent to Talk Self-Service Cloud Analytics

SnapLogic was front-and-center at AWS re:Invent last week in Las Vegas, with our team busier than ever meeting with customers and prospects, showcasing our solutions at the booth, and networking into the evening with event-goers interested in all things Cloud, AWS and SnapLogic.

Ravi Dharnikota, SnapLogic’s Head of Enterprise Architecture and Big Data Practice, took time out to stop by and visit with John Furrier, co-founder of the live video interview show theCUBE.  Ravi was joined by Matt Glickman, VP of Products with our partner Snowflake Computing, for a wide-ranging discussion on the changing customer requirements for effective data integration, SaaS integration, warehousing and analytics in the cloud.  

The roundtable all agreed — organizations need fast and easy access to all data, no matter the source, format or location — and legacy solutions built for a bygone era simply aren’t cutting it.  Enter SnapLogic and Snowflake, each with a modern solution designed from the ground-up to be cloud-first, self-service, fully scalable and capable of handling all data. Customers using these solutions together — like Kraft Group, owners of the New England Patriots and Gillette Stadium — enjoy dramatic acceleration in time-to-value at a fraction of the cost by eliminating manual configuration, coding and tuning while bringing together diverse data and taking full advantage of the flexibility and scalability of the cloud.

To make it even easier for customers, SnapLogic and Snowflake recently announced tighter technology integration and joint go-to-market programs to help organizations harness all data for new insights, smarter decisions and better business outcomes.

To watch the full video interview on theCUBE, click here.

Don’t Let Cloud Be Another Silo: Accelerate Your AWS integration

Gone are the days when enterprises had all of their apps and data sources on-premises. Today is the era of big data, cloud and hybrid deployments. More and more enterprises are rapidly adopting different SaaS applications and hosting their solutions in public clouds including Amazon Web Services and Microsoft Azure. But soon enterprises realize that their SaaS applications and on-premises data sources are not integrated with their public cloud footprint and the integration itself becomes an expensive and time consuming undertaking.

Continue reading “Don’t Let Cloud Be Another Silo: Accelerate Your AWS integration”

SnapLogic Roadshow – Is The Data Warehouse Dead?

Short answer to that provocative question: no – it’s just changing. Our data integration road show hit four U.S. cities over the past two weeks. The keynote presentation was delivered by James Markarian, SnapLogic’s CTO. He shared his perspective on modern data management, the role of the data warehouse in a hybrid cloud environment, and important considerations for an enterprise data lake strategy.

James Markarian presents at the SnapLogic roadshow July 2016.
James Markarian presents at the SnapLogic roadshow July 2016.

 

We were also joined by our partner, Amazon Web Services, who highlighted their cloud data management platform, with an emphasis on Amazon Redshift. Together we highlighted some of the joint SnapLogic/AWS success stories around hybrid cloud data integration, including GameStop, Box, CapitalOne, and eero.

The bulk of James’ keynote focused on the changes to the data landscape that are affecting the role and structure of the data warehouse.  He described “data warehousing 1.0” from the 1980’s which introduced a convenient, single place to warehouse all data, but which was expensive and reliant on scripting to integrate sources. He contrasted that with “data warehousing 2.0” of the 1990’s which saw the rise of ETL processes and data marts, but which was still rigid and typically on-premises. Since that era, however, data warehousing has remained generally static. Now, with the dramatic increase in unstructured/polystructured data, plus cloudification of data sources, data warehousing 2.0 has fallen a bit short. Enter the data lake. James cautioned the audience not to think of a data lake as an amorphous, no-rules dumping ground for unstructured data. Instead, he identified multiple “zones” within the data lake, each of which has certain requirements, rules and uses.

Finally, James illustrated how lakeshore data marts and cloud-based data warehouses – connected using SnapLogic – address some of the risk and high labor costs that can be associated with Hadoop-centric data lakes.

Attendees – some of whom were already far along in their data lake adoption journey and some still in a “data warehouse 2.0” environment – certainly left with food for thought. Watch this space for the next time SnapLogic comes to a city near you.

In the mean time, don’t forget to subscribe to our data management podcast series called SnapTalk.

Yelp Selects SnapLogic For Redshift, Salesforce and Workday Integration

I recently had the pleasure of chatting with SnapLogic customer Yelp. Given the nature of their business, Yelp had a lot of customer data that they needed to process and act upon quickly in order to optimize their revenue streams. They decided to adopt the Amazon Redshift data warehouse service to give them the analytics speed and flexibility they needed. So the next question was: how to get the data into Redshift efficiently.

Once they discovered that SnapLogic had the out-of-the-box connectors they needed — not only for Redshift but for data sources Salesforce and Workday — it came down to build versus buy. They could build the integrations using in-house resources, but there was an opportunity cost and speed penalty that came with a DIY approach. In the end, they chose SnapLogic and estimate that they cut development time in half.

And they’re not done – they are connecting Workday with Redshift next. Yelp told me, “Looking ahead, we’re planning to deploy the Workday Snap to connect our human resources data to Redshift. SnapLogic has proven to be a tremendous asset.” Sounds like a 5-star review. Read more here.

The View From The Cloud With Amazon Redshift

SnapLogic continues to celebrate our partnership with Amazon Web Services with a variety of in-person and online events. The SnapLogic Elastic Integration Platform helps customers integrate Amazon database services with any other data source in the cloud, on-premises or in hybrid mode, for faster, more effective decision-making.

On July 22 we are very pleased to co-present a webinar with Amazon titled “Weathering the Data Storm: How SnapLogic and AWS Delivered Analytics in the Cloud for Earth Networks.” Our mutual customer, Earth Networks, will share their story of moving to a self-service cloud for data integration, preparation and analytics.

We’re also a proud sponsor of several regional AWS Summits. Last week we participated in the Chicago event, and we’ll be at the New York City event on July 9. These have been great opportunities to talk with members of the growing AWS community and share how companies are using SnapLogic with cloud-based database services.

At these events and on our website we have been showcasing our Amazon Redshift integration. This integration helps customers quickly transfer up to petabytes of data into and out of Redshift. Data can be moved at any latency, giving customers the flexibility to handle a variety of use cases. We’re currently offering a free trial for Redshift, where users can log in and begin loading data right away.

Please check out the trial and let us know what you think.

SNAP IN…to Data, Apps and APIs

A few months ago we published the results of a TechValidate survey that found that Cloud Speed and Time to Value are the number one drivers for adopting a modern integration platform as a service (iPaaS). Our team has put together a new series of graphics to highlight the benefits of being able to SNAP IN…to the past, present and future of your data, applications and APIs. I’ve posted a few of the graphics below created by Roger Chan, our graphic design leader. You can download the results from the TechValidate research here.

SNAP IN…to Data, Apps, and APIs

Snap In to Your Data, Apps, APIs

 

 

 

 

 

SNAP IN…to AWS Redshift and RDS

Redshift Integration

 

 

 

 

 

SNAP IN…to Workday

workday integration

 

 

 

 

 

SNAP IN…to Big Data

Snap In to Big Data

 

 

 

 


SNAP IN…to Salesforce

Snap IN Salesforce1

 

 

 

 

 

Snap Integration from SnapLogic.

And because it’s Friday, here’s one from one of my favorite movies….

snaplogic integration

 

 

 

 

 

To learn more about SnapLogic elastic integration for big data, SaaS and on-premises applications and APIs visit SnapLogic.com. Have a great Labor Day weekend!

#AWSSummit Hits New York: A @SnapLogic Perspective

SnapLogic_booth_AWS_SummitLast week the SnapLogic team was in New York for the AWS Summit. It was a fantastic event, with amazing energy. For me the words that came up over and over with people I spoke with at the booth were:

  • Innovation
  • Change
  • Disruption
  • …and Crowded (it was a record turnout!)

Not surprisingly, we spent most of our time talking to AWS customers, partners and prospects about everything related to data, data and application integration, data warehousing and cloud analytics. I found that when people saw some of the logos on our sign (see above) of vendors for whom we also deliver pre-built connectivity, called Snaps, the conversations deepened. I’ve compiled a Storify summary of some of the highlights from the keynote, tweets featuring Amazon Redshift, which is the fastest-growing new product line in the company’s history, and of course the perspective from the SnapLogic booth, which was packed throughout the day. I’ve embedded it below:

Thanks to the AWS team for a great event! Here are some additional resources on how SnapLogic powers AWS Redshift:

If you want to dive deeper into the SnapLogic Elastic Integration Platform, which runs on AWS, this post summarizes some of our most popular cloud integration architecture posts.