We Left Informatica. Now You Can, Too | Webinar


You can run a modern company on a mainframe. You can also ride a horse to the office. But would it really make sense to do this? Join us on Wednesday, March 22 for a discussion with Informatica’s former CEO Gaurav Dhillon and CTO James Markarian about reinventing data integration for the modern enterprise.

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Does your business still run on Informatica? It might make more sense to switch to a more modern platform. Join the conversation, hosted by industry analyst David Linthicum, as our distinguished panel discusses the key business reasons and technology factors driving modern enterprises to embrace data integration built for the cloud.

They will also cover:

  • The evolution of data integration – from the pre-internet, mainframe days of Informatica – to today’s modern cloud solutions
  • How they have re-invented application and data integration in the cloud
  • The changing role of IT – from “helicopter” to enabler
  • The cost to modern enterprises of inaction
  • Why sticking to the status quo is not an option

Register for this exclusive webinar here and be sure to join the conversation on Wednesday at 11am PT/ 2pm ET.

The need for speed: Why I left Informatica (and you should, too)

guarav_blog_headshotInformatica is one of the biggest, oldest names in enterprise technology. It’s a company I co-founded in 1992 and left over 10 years ago. Although the reasons why I left can be most easily summarized as “disagreements with the board over the direction of the company,” it all boils down to this: aging enterprise technology doesn’t move fast enough to keep up with the speed of today’s business.

About a year after I left, I founded SnapLogic, a company that has re-invented data integration for the modern enterprise — an enterprise that is increasingly living, working and innovating in the cloud. The pace at which enterprises are shifting operations to the cloud is reflected in stats like this: According to Forrester Research, the global public cloud market will top $146 billion in 2017, up from $87 billion in 2015.

Should you ride a horse to the office?

need-for-speedGiven the tidal wave of movement to the cloud, why would a company stick with Informatica? Often, it’s based on decisions made in the last century, when CIOs made strategic commitments to this legacy platform. If you’re the CIO of that shop today, you may or may not have been the person who made that decision, but here you are, running Informatica.

Going forward, does it make sense to keep running the company on Informatica? The truthful answer is it can, just as you can run a modern company on a mainframe. You can also ride a horse to the office. But is it something you should do? That’s where I say “no.” The direct path between a problem and a solution is to use appropriate technologies that are in synch with the problems being solved, in the times and the budget that are available today. That is really the crux of Informatica inheritance versus the SnapLogic future.

It’s true that the core guts of what is still Informatica — the underlying engine, the metadata, the user interface and so on — have to some extent been replenished. But they are fundamentally still fixed in the past. It’s like a mainframe; you can go from water cooling to air cooling, but fundamentally it’s still a mainframe.

The high price of opportunity cost

IT and business people always think about sunk costs, and they don’t want to give up on sunk costs. Informatica shops have invested heavily in the application, and the people, processes, iron and data centers required to run it; these are sunk costs.

But IT and business leaders need to think about sunk opportunity, and the high price their companies pay for missing out because their antiquated infrastructure — of which Informatica is emblematic — doesn’t allow them to move fast enough to seize opportunity when they see it.

Today, most enterprises are making a conscious decision to stop throwing good money after bad on their application portfolios. They recognize they can’t lose out on more opportunities. They are switching to cloud computing and modern enterprise SaaS. As a result, there’s been a huge shift toward solutions like Salesforce, Workday and Service Now; companies that swore they would never give up on-premise software are moving their application computing to the cloud.

Game, set, match point

In light of that, in a world that offers new, ultra-modern technology at commodity prices, you start to realize, “We ought to modernize. We should give up on the sunk costs and instead think of the sunk opportunity of persisting with clunky old technology.”

This is the “match point” that SnapLogic can defend into eternity. Hundreds of our customers around the globe testify to that. Almost all of these companies had some flavor of Informatica or its competitor, and they have made the choice to move to SnapLogic. Some have moved completely, in a big bang, and others have side-by-side projects and will migrate completely to SnapLogic over time.

Need more reasons to move fast? Read SnapLogic’s new whitepaper that captures my conversation with James Markarian, SnapLogic’s CTO and also an Informatica alumnus: “We left Informatica. Now you can, too.”


Gaurav Dhillon: The Master Plumber of the Digital Age


SnapLogic founder and CEO Gaurav Dhillon was recently interviewed by Jason Bloomberg as part of his Digital Influencer series on Forbes. The article goes back to Gaurav’s early days of learning computer chip design in college and traces the origins of the first company he founded in the early 1990’s – Informatica.  Continue reading “Gaurav Dhillon: The Master Plumber of the Digital Age”

Gaurav Dhillon: SnapLogic is Cleared for Takeoff

business-insider-logoThis week SnapLogic co-founder and CEO, Gaurav Dhillon was featured in a profile on Business Insider. He shared his perspective on the news of Informatica, the company he co-founded in the ’90s and ran for 12 years through a successful IPO, being acquired by a private equity firm. He had this to say:

“I genuinely feel that this kind of financial engineering is not good for customers. But from a SnapLogic perspective, we’re cleared for takeoff.”

On Sramana Mitra’s popular One Million by One Million Blog, Gaurav went into more detail about the state of the data and application integration market, Informatica, SnapLogic, and how to build a great company. I’ve embedded the video interview below:

Gaurav Dhillon on Entrepreneurship, Informatica and Modern Integration

sramana mitra's blogThis week on Sramana Mitra’s One Million by One Million Blog, she is featuring a series of posts from her interview with SnapLogic’s co-founder and CEO Gaurav Dhillon about his entrepreneurial journey.

In the first post, Gaurav discusses his roots growing up in an industrial town in India. He talks about education, family, coming to the United States with $20 in his pocket and his internship at Unisys.

“I wanted to be in technology. I had an uncle who is an engineer but is now retired. Very early on, I wanted to be in electronics. It was very clear to me that I wanted to build something. All the entrepreneurs around me were my inspiration.”

Gaurav DhillonIn the second post, he talks about founding Informatica in November 1992.

“Perhaps the most important point to share with anybody is what is that product market fit. We now actually have language to describe these things. At that time, there was really no world wide web. You had to figure that out on your own. Now I see some of the articles in Quora and I slam my forehead and go, “Why wasn’t that around 20 years ago?” We now have a vernacular set of terms to describe this very critical stage of any startup’s success. That is the jugular question for anything that becomes scalable. Not just in valuation but in terms of creating a durable business.”

In the third post, he covers Informatica’s first attempt at a product and in the fourth post, he digs into the importance of establishing product market fit. He also touches about what’s different this time around.

“For you to build a world-class company, the table stakes are higher. If someone was upgrading from PeopleSoft to Workday, they want much of the functionality they already possess. It’s a not a green field market. It’s a new product for an existing market. Your engineering bench press is heavier. Secondly, your economics are not perpetual economics. They are subscription economics. That said, these companies are worth doing.” 

In the fifth post, Gaurav talks about leaving Informatica and what led him to start SnapLogic. He also highlights the need to maintain product excellence and customer success.

“The caution I would have is we learn some things in hindsight. What happens is there is too much an emphasis on earnings per share and not enough on maintaining product excellence. If I reflect back, I feel that there was potential opportunity for myself and the founding team to do what other entrepreneurs now more commonly do—to do the right thing for the company rather than short-term thinking.”

Thanks to Sramana Mitra for leading a great discussion, with a few more posts still to come.

Be sure to check out Gaurav’s recent podcast where he shares some 2015 technology predictions and register for a webinar discussion with David Linthicum and Gaurav on January 28th.

Tableau Conference 2013 – A SnapLogic Perspective

Customers make companies, period! If that is regarded as a credible leading indicator, I think Tableau has a great growth trajectory ahead of itself. From my standpoint, here are a few takeaways and observations.

Free Cloud Data Joiner
We, at SnapLogic, contributed in our own way by announcing a free cloud data joiner utility that is a major pain point for most Tableau users. This utility allows customers to visually join CSV files and directly create a .TDE file, which is consumable both by Tableau Desktop and Tableau Online. This tool was announced during my session, which was also very well attended (slides available here). SnapLogic’s Elastic Integration got a lot of the attendees thinking about their integration problems in a new way. It didn’t take long for them to figure out that they no longer need to choose between an ETL or an Application Integration tool, but one Elastic Integration tool can handle ALL of their integration needs.

User Enthusiasm
Kudos to the Tableau team for making the event all about the customer. The passion of Tableau users was palpable throughout the event. In my opinion, this is also a sign of times to come for enterprise software, where products are getting increasingly consumerized, easy to use and even sexy. The more consumerized the product, the more intuitive and productive it is. Come check out SnapLogic’s highly productive tools by attending one of our highly interactive semi-monthly Tech Talk.

Tableau Online
Customers seem to like the flexibility of being able to collaborate with their peers and partners using Tableau Online. They also look at it as a low cost entry point option for trying Tableau. This is clearly a huge growth opportunity for Tableau, whose roots are in the on-premise world.

Change of Guard
Several customers and partners are noticing the emergence of a new trio for the world of visualization and analytics. The old guard of Informatica (for data integration), Business Objects (now SAP, for visualization), and SAS (for predictive analytics) is now being replaced the new guard that consists of SnapLogic (for data integration), Tableau (for visualization), and Alteryx (for predictive analytics). There are several ways the new guard is outdoing the old guard:
consumerization of the user experience that speeds up solution development
a consistent way of accessing data whether residing in the cloud or on-premise, and
an affordable and low risk subscription-based pricing.

Other Noteworthy Blogs
SiliconAngle Blog
Tableau Blog

Lastly, kudos to the Tableau team for executing on a near flawless event. The food was great, the meal time rushes were managed very efficiently, and the conversations were completely geared towards their user base. Keep up the good work, Team Tableau! We look forward to seeing you in Seattle next year!