Xactly Uses SnapLogic to Connect Cloud-Based Applications, Speed Business Data Flows

We are pleased to share with you the integration success story of one of our customers: Xactly. Xactly is a leading provider of enterprise incentive compensation solutions for employee and sales performance management.

Xactly Corporation

In order to stay lean, agile and stay on top of their rapid growth, the Xactly IT organization took a cloud-first approach. While they quickly adopted and gained efficiencies from SaaS solutions such as Workday, Salesforce and NetSuite OpenAir, the fact that they were disconnected led to information siloes. Pulling information out of each tool in the stack took time and effort. This did not fit their agile goals.

So they turned to SnapLogic. Continue reading “Xactly Uses SnapLogic to Connect Cloud-Based Applications, Speed Business Data Flows”

October Tech Events: Cloud Computing, iPaaS and More

This year’s fall season of technology events, conferences and shows is now in full swing. You may have been following along for some recent September shows, so check out the next round of events that we’ll be checking out, which feature a wide range of topics including the next wave of cloud computing, integration platform as a service (iPaaS), big data and big data integration, Salesforce.com and more. Where will you be traveling in October?


SNAP IN…to Data, Apps and APIs

A few months ago we published the results of a TechValidate survey that found that Cloud Speed and Time to Value are the number one drivers for adopting a modern integration platform as a service (iPaaS). Our team has put together a new series of graphics to highlight the benefits of being able to SNAP IN…to the past, present and future of your data, applications and APIs. I’ve posted a few of the graphics below created by Roger Chan, our graphic design leader. You can download the results from the TechValidate research here.

SNAP IN…to Data, Apps, and APIs

Snap In to Your Data, Apps, APIs






SNAP IN…to AWS Redshift and RDS

Redshift Integration






SNAP IN…to Workday

workday integration






SNAP IN…to Big Data

Snap In to Big Data





SNAP IN…to Salesforce

Snap IN Salesforce1






Snap Integration from SnapLogic.

And because it’s Friday, here’s one from one of my favorite movies….

snaplogic integration






To learn more about SnapLogic elastic integration for big data, SaaS and on-premises applications and APIs visit SnapLogic.com. Have a great Labor Day weekend!

Cloud Integration? There’s a Snap for That!

SnapLogic SnapsWe’re always coming out with new Snaps, which are the building blocks of a SnapLogic pipeline. Snaps perform a single function such as read, write, or acting on data. They are found in the Snap catalog, accessible on the left hand side of Designer. Simply drag a Snap from the Snap catalog onto the workspace to use it in a pipeline, which is a data flow. Snaps are classified as either Core Snaps, meaning that they are available to all customers, or by the Snap Pack for particular applications, technologies or utilities. We also have a Snap SDK for customers and partners to build their own custom Snaps.

Application and Database Snaps
Here is a list of Snap Packs from A-Z. Note that this list is always growing as we introduce new Snaps every few weeks. Each Snap Pack contains many Snaps. For example, here’s a screenshot of what’s in the Active Directory Snap, which was released in May 2014.

Active Directory Snap Pack

  • Active Directory
  • AWS (Account Creation, EMR Executor, Hive Executor)
  • AWS Redshift
  • Birst
  • Box
  • Eloqua
  • Facebook
  • Flurry
  • Foursquare
  • Google Analytics
  • Google DFA
  • Google Directory
  • JIRA
  • LinkedIn
  • Microsoft Dynamics AX
  • Microsoft Exchange
  • Microsoft SQL Server
  • MongoDB
  • MySQL
  • NetSuite
  • OpenAir
  • Oracle RDBMS
  • Oracle EBS
  • PGP
  • SAP
  • Salesforce
  • ServiceNow
  • Tableau
  • Trillium
  • Twitter
  • Vertica
  • Workday
  • Zuora

Technology Snaps

  • Hadoop (HDFS Reader and Writer)
  • JDBC
  • JMS
  • LDAP

Core Snaps
Core Snaps are available to all customers with the SnapLogic Elastic Integration Platform. They include the following Snap Packs: Binary, Email, Fixed Width, Flow, REST, Script, SOAP, Transform and XML. Here are examples of Core XML Snaps in the Snap Pack:

Core XML Snaps

Here are examples of SnapLogic Transform Snaps:

Tranform Snaps

For more information on SnapLogic Snaps, be sure to visit our SnapStore and you can learn more about the key concepts in this post. Here’s a demonstration of the SnapLogic Elastic Integration Platform in action to help you get a better understanding of Snaps, Pipelines, Patterns as well as our Monitoring Dashboards.

Making Connections at Dreamforce

Now that everyone is finally getting caught up post-Dreamforce, we want to share some of the great photo submissions we received over the course of last week’s huge cloud computing event. A big theme at Dreamforce this year was that of being connected – online, in the cloud, with other people – and our photo contest set out to help people make those connections and keep them going throughout the week. Whether connections were made with customers, partners, vendors or by just having conversations with fellow attendees at the week-long event, there was so much going on last week with a constant focus on hyper-connectedness and “The Internet of Customers.”

Check out the photos below and let us know in the comments below or on Twitter which ones are your favorites!

Thanks to everyone who contributed, and stay tuned next week when we announce the best photo and winner of a GoPro on Twitter. And if you’re still going through Dreamforce-withdrawal, we’re hosting a webinar on Thursday, December 5th with Jeffrey Kaplan of THINKstrategies where we’ll review highlights from Dreamforce and discuss some actionable insights around Salesforce application and data integration. And last but not least, Happy Thanksgiving!

The Cloud Channel Matures

cloud channel summitThis week I attended the the Cloud Channel Summit, hosted by THINKstrategies and the Cloud Showplace. The tagline of the conference was: Learn. Network. Capitalize. And that’s exactly what the day was about. 100% focused on “partnering for success in the cloud,” attendees focused on networking and sharing channel best practices. While there was a hashtag – #ccs13, people were much more interested in connecting on LinkedIn. There was even a speed networking session run by the SIIA, which I have to say was a great forcing function to get connected. Here are some of my notes/observations from the day:

Jeff Kaplan kicked off the day outlining the possibilities and obstacles of partnering in the cloud. The tone was set early – technology companies born in the cloud get it. Legacy on-premises vendors, and the channels developed around them, are still trying to figure it out. The good news is that the global systems integrators, with their traditional business models, are making big bets. Accenture is a Diamond sponsor at Dreamforce. Deloitte is all in on “the hyper-hybrid clouds.” But most of the messaging at the conference was focused on independent software vendors (ISVs) and how they should think about (or re-think as the case may be) partnering in what my friends at Zuora call The Subscription Economy.

photo 1Tim FitzGerald from Avnet Technology Solutions delivered a keynote presentation on the cloud channel. He made some great points about establishing a documented growth plan for your strategic partners and emphasized that cloud channel partners should have their own IP. He recommended the book, Consumption Economics and compared the traditional upfront CAPEX model and the monthly recurring revenue (MRR) cloud model to selling cars versus selling insurance. The cloud ecosystem is changing and a key message from Tim was that vendors must establish strong on-prem and off-prem muscles in today’s hybrid IT world.

Marketplaces were a hot topic at this year’s summit. I thought this was one of the better panel discussions as it featured representatives from Pivotal, Comcast Business Services, Cox Communications, Box and AppDirect. Whether your marketplace is vertical or horizontal, there was general consensus that rep-assisted sales still make all the difference in a B2B marketplace. Don’t consider a marketplace as a completely self-service channel. Having a curation function was identified as the key ingredient to helping prospective buyers know what marketplace apps do and what benefits they can deliver. The conversion moved towards bundling of multiple apps in a cloud service broker type of model. This is a topic that came up multiple times throughout the day.

Ron Huddleston from Salesforce delivered the second keynote of the morning. He briefly reviewed his 5 Steps to Building a Successful Channel Program and zeroed in on what he calls “The Last 10 Yards to Success.” The main message was “focus on winning the user, not the deal.” He emphasized the importance of user experience (UX) to customer adoption (a message we’ll likely be hearing at Dreamforce), and also pointed to multiple ISV partners coming together to form a true customer solution. One of his slides had the headline (see image below): “Complementary Solutions Grow Faster When they Band Together.” Cloud integration, anyone?

photo 2photo 4photo 5

The PaaS Industry Roundtable featured an interesting admission from Google – unlike most cloud vendors, they didn’t start with infrastructure as a service (IaaS). They started with PaaS and have since evolved to add IaaS with the Google Cloud Data Store.  There’s clearly a blurring of the lines between IaaS and PaaS and there was good discussion about what customers actually want. Oracle’s representive pointed out that customers come looking for a solution, not necessarily a PaaS or IaaS provider. Clearly the solution must meet their expectations for scale, efficiency and cost, but you also must be able to deliver the services to ensure customer success. Russell Hertzberg from SoftServe gets the panelist of the day award for calling out Google IaaS vs. AWS and putting Salesforce on the spot for not moving into the market. Way to take the gloves off Russ!

The lunch event was an unconference, which my table wasn’t totally up to speed on I have to say. Nice idea though. There was a fireside chat with an exec from VMware. The focus was on distribution in a software-defined world. I wasn’t able to attend much of the IaaS roundtable but the parts I did catch focused on how much co-opetition there is in the cloud as everyone seemed to be friends and foes with Savvis.

The SMB market panel was interesting. Small companies want low friction and self-provisioning, which often scares away channel partners who weren’t “born in the cloud.” (This was a common theme.) SMB buyers don’t talk cloud speak.They want to be able to login to their browser and get the app. They want it to run and they want to know it’s secure. It’s less about technology and more about knowing their business process, workflow and/or vertical markets. Cloud resellers must be able to deliver on-boarding, education and on-going service. They’re doing front-line support.

I participated in the Big Data Roundtable. It was good to have Sharon Gordon on the panel, who runs alliances at Birst, as well as her partner Eileen Boerger from CorSource to give a real-world business intelligence in the cloud channel partnership example. Nice job moderating Rhianna! Hope you can edit out a few of my jokes from the video…

Finally, the Industry Roundtable and final remarks from our host Jeff Kaplan wrapped up the day before the bar opened. The panel focused on the role of systems integrators in the cloud. SIs provide business case and vertical expertise. The legacy product channel doesn’t account for the recurring revenue model, but as David Hoff from CloudSherpas pointed out, “you can use a chainsaw to cut butter, but you won’t get the desired results.” Well said.

The bottom line, you ask? The conference was a success. Jeff Kaplan set the following goals and they were definitely achieved:

  1. Identify best practices for successful cloud partnerships. Check.
  2. Showcase innovative channel initiatives and success stories. Check.
  3. Create an environment for valuable networking opportunities. Check.

For more details on the Cloud Channel Summit, visit: http://cloudchannelsummit.com/

Extending the Power of SAP with SnapLogic’s SAP and SAP NetWeaver Gateway OData Snaps



SAP’s TechEd 2011 kicked off this week as 15,000 eager attendees descended on the Venetian Hotel in Las Vegas.  I was proud that SAP chose to showcase SnapLogic’s solution within the SAP NetWeaver Gateway booth.

As the VP of Business Development here at SnapLogic, it’s been very rewarding to see so many joint solutions come to market. Of course, there’s our SAP Snap that we showed off at Dreamforce 11 and now our new OData Snap makes it easier than ever to create real-time data services that leverage your SAP application data—without having to do any backend coding or integration logic.

In order to demonstrate how easy it is to extend the power of SAP NetWeaver Gateway, we created a simple integration mashup that pulls SAP account and contact data, enhances the data in real-time using our Google Geocoder Snap (latitude and longitude), and then overlays the data in the form of a heat map showing where your contacts and accounts are located around the world. If you didn’t get a chance to stop by and check it out live, here’s a video recording of how it all works.

Imagine the possibilities. SAP customers can now easily combine / mashup SAP information contained in any SAP application like ERP, CRM and PLM and integrate this with 100’s of other business applications, custom web apps, social media streams, BI applications and more. The door of SAP is now open….to millions of web developers and business analysts who want to leverage their SAP data without having to know anything about SAP development environments or languages.

So, now SnapLogic customers have not just one, but two easy ways to connect into SAP. What a great way to build on the excitement of Dreamforce 11 where we showed off how easy is to use the SAP Snap to connect with Salesforce to get a 360-Degree view of your customers.

SnapLogic offers the broadest choices to connect and integrate to SAP.  The whole point of the SAP efforts around NetWeaver Gateway and other announcements is to provide choice and open up and greatly expand the SAP community. We’re all for that!

edCanvas = document.getElementById(‘content’);