Don’t Let Cloud Be Another Silo: Accelerate Your AWS data integration

Gone are the days when enterprises had all of their apps and data sources on-premises. Today is the era of big data, cloud and hybrid deployments. More and more enterprises are rapidly adopting different SaaS applications and hosting their solutions in public clouds including Amazon Web Services and Microsoft Azure. But soon enterprises realize that their SaaS applications and on-premises data sources are not integrated with their public cloud footprint and the integration itself becomes an expensive and time consuming undertaking.

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SnapLogic Live Summer 2016: Hybrid Cloud Integration for Salesforce

After a brief hiatus, we’re kicking off our Summer 2016 SnapLogic Live series next week with Hybrid Cloud Integration for Salesforce. As all SnapLogic Live webinars go, this session will feature a live demo of SnapLogic integration in action, this time with a focus on Salesforce.


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SnapLogic Live: Demos and Q&A with Our Team of Experts

SnapLogic-LiveFor the past few months, we’ve been hosting a series of bi-weekly live demo sessions with our team of integration experts at SnapLogic. Each week we focus on one particular type of integration and, via a live demo, shows how customers can solve different integration challenges using the SnapLogic Elastic Integration Platform. So far, we’ve covered everything from app integration to big data integration for customers using Hadoop.

In addition to the demo, we also take time to cover a Q&A session based on questions we receive from customers and attendees.

If you’re interested in ServiceNow integration, register here for next week’s SnapLogic Live session which will take place on Thursday, October 29th at 10:00am PST / 1:00pm EST. In the meantime, recordings of past sessions are available to view on our video site. One of our most popular SnapLogic Live demos, featuring Salesforce integration, can also be viewed below:

Elastic iPaaS and Big Data Integration: SnapLogic in the News

It’s been a busy few weeks since we announced our Fall 2014 release in September and our Winter release is just around the corner.

IDEVNews-logoWith the Fall release, we introduced the Hadooplex and support for Kerberos with SnapReduceIntegration Developer News noted:

“SnapLogic is stretching the capabilities of its Elastic Integration Platform with big enhancements for big data. The SnapLogic’ Fall 2014 cloud-based iPaaS brings its “snap-based” app integration technology to Hadoop 2.0, making it easier to acquire and prep data – and deliver analytics to users. These pipelines also support parsing and formatting for SequenceFile and RCFile formatting, as well as document (JSON) processing for MapReduce jobs.”

In a detailed review of the Fall release, Enterprise Management Associates (EMA) had this to say about our big data integration capabilities and recent series D financing news:EMA-logo

“When looking at the technology developments at SnapLogic and the recent infusion of capital, SnapLogic is well positioned to make the case that the company and its solution are moving into a strong leadership position in the big data analytics and integration space. EMA considers SnapLogic as an excellent strategic option for organizations to adopt and implement cloud-based data integration strategies.”

And Jason Bloomberg, author of the Agile Architecture Revolution, wrote on his Intellyx blog that:


“SnapLogic modernizes each element of ELT for today’s modern, cloud-centric, Big Data world. Instead of traditional extraction of structured data, SnapLogic allows for diverse queries across the full variety of data types and structures by streaming all data as JSON documents. Instead of simplistic, point-to-point loading of data, SnapLogic offers elastic, horizontally scalable Pipelines that hide the underlying complexity of data integration from the user. And within Hadoop, Hadooplexes simplify the distribution of YARN-based MapReduce algorithms, allowing users to treat the Hadoop environment as though it were a traditional reporting database.”

Here’s a SnapLogic big data integration demonstration featuring SnapReduce and the Hadooplex. Our November webinar also featured an interesting market perspective from our Chief Scientist, Greg Benson. You can watch it here.

ICIO-Insight-logon customer news, Harrison Lewis, CIO at Northgate Markets was recently featured in a great write up in CIO Insight, which outlines how the growing retailer tied together more than 64 integrations in five months with SnapLogic. He notes that: “We’re no longer simply exchanging data between systems, we’re putting it to use in more strategic ways.” Last week we also announced that Xactly has implemented SnapLogic to automate integrations between Salesforce, Workday, NetSuite and Domo among other business applications and corporate data sources and systems. The first phase of integrations was completed in less than two weeks. Join us for an interactive webinar with Xactly’s director of IT, Bob Genchi, on December 5th.


SAP-certification-logoOn the partnership front, we announced that the SnapLogic Elastic Integration Platform achieved certified integration with the SAP® ERP application, version 6.0. Here’s what Niraj Nagrani, our vice president of engineering had to say about the certification:

“Increasingly, our enterprise customers are making business decisions faster, enabled by real-time data connectivity between hybrid cloud applications and Big Data sources. SAP certification helps ensure that we’re able to deliver best-in-class solutions to SAP customers, allowing them to quickly gain enterprise data access regardless of where it resides.”

Salesforce Analytics Cloud Data IntegrationAnd finally, today we formally announced our new Snap and Snap Patterns for Wave – the Salesforce Analytics Cloud. Here’s what my old friend Keith Bigelow, senior vice president and general manager for the Salesforce Analytics Cloud had to say about the partnership:

“With partners such as SnapLogic joining the Analytics Cloud ecosystem, companies can benefit from best practices and industry expertise to extend analytics for every business need, making it easier than ever for anyone to explore and share data instantly, uncover new insights and take action from anywhere.”

It’s an exciting time for the company as we work with our customers to tackle big data and cloud integration challenges in the enterprise with a fast, multi-point and modern platform integration platform as a service (iPaaS). To sign up for an integration assessment, be sure to contact us.

The Integration Imperative for Customers

Recently Jeff Kaplan from THINKstrategies published a whitepaper called, The Integration Implications of the Internet of Things in a Connected World: Why Application and Data Integration is Even More Important, and Why it Demands a More Modern Approach. He also wrote about Selling the Internet of Things on the blog and wrote about the new whitepaper on his blog. A key section of the paper drills into some of the specific use cases for customers. Here’s an excerpt:

The integration imperative is clearly illustrated by the emerging data challenges associated with’s three areas of primary focus:

Sales Cloud: The main use cases for the Sales Cloud ensure the sales team has a single customer view and processes such as the opportunity-to-order workflow are streamlined so that you have better alignment between front office and back-office operations. In some cases, this means the initial CRM to CRM migration from a legacy system like Siebel to But migration, and specifically manual data loading, is not really integration. The integration process begins with the synchronization of the account information, but also requires better access to financial systems to ensure alignment across sales and finance where the master data is typically housed. Cloud migration and integration processes can be complicated even further when an organization decides to also move to a Cloud-based financial management system such as Intaact, NetSuite, or FinancialForce. Now, mission critical ERP data must be moved from legacy systems powered by SAP, Oracle EBS, Microsoft Dynamics AX, etc. Truly achieving the single customer view across all of these systems and ensuring that your sales team is highly productive and Salesforce is well adopted is easier said than done. Being able to tackle the multi-faceted integration challenge at cloud speed is the key driver to CRM success.


Marketing Cloud: The Marketing Cloud represents a fundamental shift to a more dynamic, digital marketing approach that is driven by a deeper set of analytics from multiple channels. Generating, collating and interpreting real-time data from various marketing programs can produce valuable insights about customer preferences based on their priorities and buying behavior. Tracking this behavior, measuring its impact and monitoring how it is affected by various marketing campaigns and triggers is essential to win and retain customers. Unified application, process and data integration is critical to turn subjective marketing ideas into scientific marketing techniques that can produce quantifiable results.

Service Cloud: Organizations of all sizes across nearly every industry are recognizing that properly supporting their customers is critical to long-term success in today’s ‘subscription economy’. Providing quality services can ensure customer satisfaction, reduce churn, increase the lifetime value of the customer and encourage cross-sales opportunities and referrals. This is the premise which has driven the growth of’s Service Cloud. And, once again, pulling together the data generated from an organization’s helpdesk operation with that gathered from its CRM, marketing automation and financial systems will give an organization valuable information about the needs of individual customers and unique insight into potential new market opportunities. A growing number of Cloud/Software-as-a-Service (SaaS) players, such as ServiceNow, are also focusing on the service management space, compounding the need for powerful and proven cloud service integration requirements.

Pulling all these pieces together, along with a myriad of connected objects and devices, is the key challenge facing organizations of all sizes across various industries today.

To read more, download the whitepaper here.

You can learn more about the SnapLogic Integration Cloud for Salesforce here. I also wrote a blog post about what we call the Internet of Connected Customers…and Things and recorded this video with the Vidcaster team on the topic at Dreamforce 2013:

Making Connections at Dreamforce

Now that everyone is finally getting caught up post-Dreamforce, we want to share some of the great photo submissions we received over the course of last week’s huge cloud computing event. A big theme at Dreamforce this year was that of being connected – online, in the cloud, with other people – and our photo contest set out to help people make those connections and keep them going throughout the week. Whether connections were made with customers, partners, vendors or by just having conversations with fellow attendees at the week-long event, there was so much going on last week with a constant focus on hyper-connectedness and “The Internet of Customers.”

Check out the photos below and let us know in the comments below or on Twitter which ones are your favorites!

Thanks to everyone who contributed, and stay tuned next week when we announce the best photo and winner of a GoPro on Twitter. And if you’re still going through Dreamforce-withdrawal, we’re hosting a webinar on Thursday, December 5th with Jeffrey Kaplan of THINKstrategies where we’ll review highlights from Dreamforce and discuss some actionable insights around Salesforce application and data integration. And last but not least, Happy Thanksgiving!

Share Your SNAPShots in the Cloud at Dreamforce

DreamforceAre you almost ready for the biggest cloud event of the year? Just like you, we’re counting down the days to Dreamforce and couldn’t be more excited about everything that’s going on next week! A big aspect of Dreamforce every year is connectivity – connecting with people, customers, partners, the city of San Francisco and of course with Salesforce itself. There’s always so much going on at this event, so this year we want everyone to stay connected by sharing their SnapShots with us. We’ll be keeping an eye out for photos taken during Dreamforce that best represent connectivity – whether it’s between people, applications or in the cloud. What better way to connect with fellow attendees than with the power of a picture? It’s pretty simple…

Staying connected in the cloud

All you need to do is post a photo to Twitter and make sure your tweet includes the Dreamforce hashtag (#df13) and mentions SnapLogic (@SnapLogic). You can also enter by submitting a photo online via the entry form – just make sure to include @SnapLogic in your description.

Dreamforce attendees connecting over a giant game of chessThe best part is that you can submit as many photos as you want – there’s no limit to connectivity next week, especially when it comes to the cloud! We’ll be retweeting our favorite photos as they come in, and will even feature some of the top SnapShots here in our blog. After Dreamforce, we’ll call out some of our favorite photos from the week and dedicating a blog post to a wrap-up of Dreamforce with the best photos included.

Most importantly, we’ll be choosing a winning photo the week after Dreamforce and the winner will receive aGoPro. What better way to continue taking awesome photos and sharing them in the cloud? We’re looking for SnapShots that are creative, SaaSy, Snappy, cloudy – you name it! There are plenty of opportunities to share and submit photos starting now (has anyone flown in early to get a sneak peek of the setup?) and all through next week until Dreamforce ends on Thursday, and you can officially submit entries up until 12:00pm PST on Friday the 22nd.

Dreamforce helping Salesforce connect to customers

For additional rules, check out our contest page and feel free to leave questions in the Comments section below, or post them to any of our social networks. And if you need some inspiration, check out more great shots from last year. See you at Dreamforce!