In her blog, "Mergers and Integrations," Lorraine Lawson writes:

I have to say – it’s an interesting product and very Web 2.0. SnapLogic
calls its approach “Really Simple Integration,” and it uses REST to
access data. Basically, it’s set up like the Internet. Everything gets
its own URL and is viewable within a browser. You can even “preview”
data from a database within your browser to see if it’s what you need.

Read the story here (scroll down the page).