Industry analyst Mark Madsen to join Craig Stewart and Erin Curtis of SnapLogic to discuss the future of big data and the importance of the new enterprise data lake reference architecture

Mark Madsen Quote for SnapLogicSAN MATEO, Calif. — November 19, 2015 — SnapLogic, the only enterprise integration platform as a service (iPaaS) built for big data, today announced Mark Madsen, industry analyst with Third Nature, will be a featured speaker in SnapLogic’s upcoming interactive webinar. He will be joined by Craig Stewart, SnapLogic’s Senior Director of Product Management, and Erin Curtis, SnapLogic’s Senior Director of Product Marketing to discuss the future of big data and importance of the new enterprise data lake reference architecture.

“Building a data lake requires thinking about the capabilities needed in the system,” said Mark Madsen, Industry Analyst with Third Nature. “This is a bigger problem than just installing and using open source projects on top of Hadoop. Just as data integration is the foundation of the data warehouse, an end-to-end data processing capability is the core of the data lake. The new environment needs a new workhorse.”

This interactive webinar will cover what is important when building a modern, multi-use data infrastructure, the difference between a Hadoop application vs. data lake infrastructure and the new enterprise data lake reference architecture.

Interactive Webinar Details

Building the Enterprise Data Lake: Important Considerations Before You Jump In

Featured Speakers:

  • Mark Madsen, Industry Analyst, Third Nature
  • Craig Stewart, Senior Director, Product Management, SnapLogic
  • Erin Curtis, Senior Director, Product Marketing, SnapLogic

When: Tuesday, December 8, 2015 at 10:00am PDT/1:00pm EDT

Where: Live Webinar

Website: SnapLogic Webinars

Details: Live webinar participants will hear industry analyst and big data thought leader Mark Madsen talk about the future of big data and the importance of the new enterprise data lake reference architecture. This webinar will cover:

  • What’s important when building a modern, multi-use data infrastructure and why the field of dreams approach doesn’t work
  • The difference between a Hadoop application vs. data lake infrastructure
  • An enterprise data lake reference architecture to get you started

In this interactive webinar, the SnapLogic team of integration experts will also discuss how SnapLogic’s Elastic Integration Platform powers the new enterprise data lake reference architecture and some of the benefits of a modern data integration solution.

Who should join:

  • Enterprise architects
  • Data warehouse managers
  • Chief data officers
  • Business intelligence practitioners
  • Data integration managers
  • Anyone building a new hybrid data architecture

About Mark Madsen
Mark Madsen, president and founder of Third Nature, is a well-known consultant and industry analyst. Mark frequently speaks at conferences and seminars in the US and Europe and writes for a number of leading industry publications. Mark is a former CTO and CIO with experience working for both IT and vendors, including a stint at a company used as a Harvard Business School case study. Over the past decade Mark has received awards for his work in analytics, business intelligence and data strategy from the american Productivity and Quality Center, the Smithsonian Institute and TDWI. He is co-author of several books and lectures and writes frequently on analytics and data topics.

About Third Nature
Third Nature is a research and consulting firm focused on new and emerging technology and practices in analytics, information strategy and data management. Their goal is to help organizations solve problems using data. They offer education, consulting and research services to support business and IT organizations as well as technology vendors.

About SnapLogic
SnapLogic is the industry’s first unified data and application integration platform as a service (iPaaS). The SnapLogic Elastic Integration Platform enables enterprises to connect to any source, at any speed, anywhere — whether on premises, in the cloud or in hybrid environments. The easy-to-use platform empowers self-service integrators, eliminates information silos, and provides a smooth onramp to big data. Founded by data industry veteran Gaurav Dhillon and backed by leading venture investors Andreessen Horowitz and Ignition Partners, SnapLogic is helping companies across the Global 2000 to connect faster. For more information call +1.888.494.1570 or visit www.snaplogic.com.

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