SugarCRM and SnapLogic Form Strategic Alliance

Open Source CRM Leader Partners with Visionary Integration Company to Bring Customers The Best of Both Worlds: A Tightly Integrated Application Suite that Preserves Choice

SAN FRANCISCO, SUGARCON – Apr 13, 2010 – SugarCRM, the world’s leading provider of open source customer relationship management (CRM) software, and SnapLogic, the DataFlow company, announced today that they have entered into a strategic alliance. Under the arrangement, the companies will partner to deliver to SugarCRM customers the business benefits of a tightly integrated business software suite while giving them the choice to use whatever applications best meet their needs. SnapLogic’s DataFlow technology tightly integrates SugarCRM with popular financial packages, such as QuickBooks, NetSuite, and Intacct, providing customers with a complete “quote-to-bill” software environment. Dozens of other applications, such as e-commerce systems, mass e-mail, and social networks, can also be integrated via connectors or “Snaps” from SnapLogic’s newly live SnapStore. The partners have committed to share development resources to deliver product integration support between  their solutions. Finally, SugarCRM will use the SnapLogic DataFlow Server and Snaps for data migration tasks associated with SugarCRM installations.

More information about SugarCRM is available at  www.sugarcrm.com . A 14-day free trial of SnapLogic is available at  www.snaplogic.com/free-trial .

“SnapLogic’s compelling Web architecture and breakthrough SnapStore business model is transforming the integration market,” said Larry Augustin, chief executive officer, SugarCRM. “We’re delighted to bring SugarCRM customers the benefit of tight integration with all their business applications by working closely with SnapLogic and the SnapStore.”

“Enterprises are increasingly finding that their CRM systems are at the heart of their software infrastructures. Our strategic alliance enables customers to rapidly and easily integrate SugarCRM with other best-of-breed applications, delivering the benefits of packaged software suites while preserving customer choice,” said Gaurav Dhillon, chief executive officer, SnapLogic. “The combination of SugarCRM, the SnapLogic DataFlow Server, and Snap connectors and pipelines provides tremendous value for companies everywhere that want to acquire, keep, and nurture customers.”

“We chose SnapLogic for its open architecture framework allowing us to connect SugarCRM to virtually any other application,” said Fernando Delgado, president, Novian Systems. “With our consultative business model, we help customers connect SugarCRM to a number of both SaaS and on-premise systems, and SnapLogic’s framework allows us to do this easily.”

“While evaluating SnapLogic, we quickly found the product both effective and easy to use for our SugarCRM integration with various data sources,” said Jonathan Rindin, vice president, operations, ParkMedia. “This partnership between SugarCRM and SnapLogic certainly benefits SugarCRM customers with SnapLogic’s ability for data migration and ongoing integration between SugarCRM and third-party applications.”

SnapLogic is a Platinum sponsor of SugarCon 2010 and is exhibiting at booth #100.  Demonstrations of the SnapLogic DataFlow Server and the newly live SnapStore are available at the booth and on the Web at  www.snaplogic.com .

About SugarCRM

SugarCRM is the world’s leading provider of open source customer relationship management (CRM) software. Over 6,000 customers and more than half a million users rely on SugarCRM to execute marketing programs, grow sales, retain customers and create custom business applications. Leading publications such as  CRM MagazineInfoWorld and  eWeek praise SugarCRM for its ease-of-use, flexibility and open design. SugarCRM runs on the leading cloud computing platforms, including Amazon EC2, Microsoft Azure, Sugar On-Demand and Private Clouds, offering customers unparalleled choice and control of their data and deployments.
For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email ** contact@sugarcrm.com , or visit  http://www.sugarcrm.com .