SugarCRM MindTouch and SnapLogic Announce Deki for CRM to Enhance the Value of Leading CRM Solutions

Deki for CRM Offers Smarter Collaboration and Augmented Intelligence within Leading CRM Solutions to Dramatically Improve the Context around Leads and Customers

NEW YORK, O’REILLY WEB 2.0 EXPO – Sep 16, 2008 – MindTouch, creator of an award-winning open-source social enterprise collaboration platform, and SnapLogic, the SaaS integration company, today announced Deki for CRM, enabling customers to derive greater value from their existing CRM systems such as SugarCRM and Salesforce.com through augmented intelligence and team collaboration.

Deki for CRM is a solution built on MindTouch Deki Enterprise Server and the SnapLogic open source data integration framework and SnapLogic Solution Packs for SugarCRM and Salesforce.com. The solution provides sales and marketing professionals a dashboard of dynamic reports within their CRM application by pulling relevant data from a variety of backend applications and online Web services. Using Deki for CRM, these professionals can quickly and easily create and collaborate on dynamic reports and mashups, accessing vital customer information in Salesforce.com and SugarCRM without the need for advanced SOAP Web services programming.

CRM systems have become essential for modern businesses, but users often require data from other applications and data sources in order to properly handle leads, manage large accounts, and coordinate a strategy to win new business. Moreover, business success often relies upon collaboration, especially within sales teams and across organizations. Deki for CRM creates a more dynamic workflow as employees share expertise across the silos of the company and achieve higher efficiency as independent systems are mashed up in a centralized space. The result is improved company-wide visibility into projects, people and products.

Deki for CRM offers a wiki-based collaborative interface to an industry-leading Web-oriented platform. It enables unparalleled customer-centric collaboration using SnapLogic data pipelines from CRM applications such as SugarCRM and Salesforce.com, and other enterprise data sources such as external financial systems, product databases, and order processing systems. Deki for CRM eliminates the need for complex programming, while giving business users just the data they need to accelerate sales.

“This powerful combination of MindTouch and SnapLogic gives users a more complete, up-to-the-minute view of customer data, product data, order status, and more,” said Chris Marino, chief executive officer, SnapLogic. “SugarCRM and Salesforce.com customers can rapidly and easily put Deki for CRM to work addressing real-world business challenges.”

Pricing and Availability

Deki for CRM starts at $15,000 and is available for purchase from MindTouch at www.mindtouch.com. More information, including instructions on how to access a live hosted demo of Deki for CRM, is available now at http://sugardemo.mindtouch.com. SnapLogic professional services are available to help MindTouch Deki for CRM customers to create custom data integrations. More information is available at www.snaplogic.com/Services/Overview.

About MindTouch

MindTouch is changing the way the businesses share information, consume content, and collaborate. As the world’s most sophisticated open source collaboration platform, MindTouch Deki connects teams, enterprise systems, Web services and Web 2.0 applications with IT governance – enabling users to easily access and organize data and systems efficiently to achieve their business objectives.

MindTouch Deki is deployed by Fortune 500 companies, major media, research/education institutions, government agencies, and online businesses worldwide. Customers include Microsoft, Fujitsu, Siemens, Gannett, FedEx, U.S. Army, DoD, and others. MindTouch is committed to delivering next generation solutions to people, businesses and governments. For more information about our company, people, and innovations, visit http://mindtouch.com.

About SnapLogic

SnapLogic brings SaaS integration to the enterprise. SnapLogic enables enterprises to integrate data on both sides of the enterprise firewall and to create enterprise mashups and rich Internet applications (RIAs). SnapLogic was founded in 2006 and is headquartered in San Mateo, Calif. For more information, please visit www.snaplogic.com or call (650) 655-7200.

Press Contact

Christian Danella
Prequent, Inc. (for SnapLogic, Inc.)
christian@prequent.com
+1-408-275-6488 office
+1-415-350-4830 mobile

Miiko Mentz
FutureWorks (for MindTouch)
miiko@future-works.com
+1-408-858-7216