Elastic Integration Platform integrates Salesforce and other data sources faster to deliver better sales and marketing insights

SnapLogic for YelpSAN MATEO, Calif. — August 11, 2015 — SnapLogic, an industry leader in enterprise integration platform as a service (iPaaS), today announced that Yelp is running SnapLogic to connect data form Salesforce and other sources and load it into its Amazon Redshift data warehouse for comprehensive cloud analytics. SnapLogic enables Yelp to access, transform and consolidate huge amounts of data from disparate cloud and on-premises sources for better business insight and decision-making.

“We needed a way to connect a growing amount of business data from disparate sources in order to conduct product analysis and review revenue streams, among other analyses,” said Krishna Bhagavan, Sales & Marketing Engineering Manager at Yelp. “We considered building our own integrations but after an impressive proof of concept we realized SnapLogic could meet our needs faster and more cost-effectively. We continue to find new data and application integration use cases for the SnapLogic platform.”

Yelp deployed the SnapLogic Elastic Integration Platform along with AWS Redshift, Salesforce, and other core technology Snaps, in just three months. SnapLogic provides more than 300 pre-built intelligent connectors, called Snaps, for cloud-based applications, on-premises applications, big data sources, business intelligence tools, data visualization tools and more. SnapLogic’s enterprise integration platform enables users to easily extract data from various sources and formats and load it into the Amazon Redshift data warehouse quickly and without coding.

Krishna added, “By automating our application and data integrations, SnapLogic cut our development time in half, and saved us tremendous amounts of time and resources. Looking ahead, we’re planning to deploy the Workday Snap to connect our human resources data to Redshift. SnapLogic has proven to be a tremendous asset.”

“Yelp is among the growing number of companies looking to reap the benefits of integrated data and applications,” said Jack Kudale, senior vice president of field operations at SnapLogic. “The SnapLogic Elastic Integration Platform and Snaps are helping Yelp to secure analytical and operational efficiencies for their sales and marketing teams that deliver improved services and significant benefits to their customers.”

For more information, please visit: snaplogic.com/redshift-integration.

About SnapLogic
SnapLogic is the industry’s first unified data and application integration platform as a service (iPaaS). SnapLogic’s modern architecture is powered by more than 300 Snaps, pre-built integration components that simplify and automate complex enterprise integration processes. Funded by leading venture investors, including Andreessen Horowitz and Ignition Partners, and co-founded by Gaurav Dhillon, co-founder and former CEO of Informatica, the SnapLogic Elastic Integration Platform enables leading enterprises to connect faster and gain a better return on their cloud application and big data investments. For more information call +1.888.494.1570 or visit www.snaplogic.com.

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