Twitter Integration Solution

Challenge:
Incorporating Twitter and social networking data into the business intelligence
of a large consumer products company to enable better decision-making.

Overview:
This company was using an integration solution that required a library of custom coded connectors for the “last mile” of integrations and couldn’t harness the unstructured streams of valuable feedback from their web properties.

Solution:
SnapLogic’s DataFlow platform gave them control over all their web data from
a single integration platform and allowed them to incorporate the data from millions of tweets, feeds and web pages into their business decision-making. SnapLogic DataFlow eliminated custom-code, allowed them to integrate new sources without using proprietary connectors and gave them a platform to integrate every system in their entire business. The DataFlow platform also served up information for natural language processing from Twitter and web
data that enabled real-time reporting and geo-coding to produce a live interactive map to visualize feedback and do analysis.

Applications connected:
Twitter, social-networking platforms, unstructured web streams via RSS and Enterprise on-premise CRM, ERP and other systems.

Business processes affected:
Business intelligence, reporting, data flow of customer impressions and feedback from marketing efforts.