Cloud Channel Summit – Do Partnerships Matter More or Less in the Cloud?

I was asked recently by somebody new to all things cloud and all things integration, if traditional systems integrators see cloud integration solution providers as a partnership opportunity or a threat? Naturally, I spoke about the importance of the ecosystem to customer success (btw, congratulations to the Salesforce AppExchange for passing two million apps installed!). I talked about open APIs, the danger of SaaS Silos and the importance of integration to cloud application adoption. I also talked about the risks of hand-coding as a long term solution to data and application integration.

The question reminded me of the upcoming Cloud Channel Summit in Mountain View. It’s all about partnerships and I’m excited to be participating on a panel at the event. Here’s an overview of the goal of the conference:

“In order for the Cloud Computing marketplace to continue to grow, leading Cloud vendors must enlist a broader set of channel partners to enhance their solutions to address the unique needs of specific geographic and vertical markets. And, channel organizations must learn how they can re-invent their role to create profitable relationships with their customers. The Cloud Channel Summit will provide a valuable meeting place for channel and partner development executives to share industry best practices and establish new relationships.”

It’s a great conference for networking and sharing of ideas about the future of partnerships in the cloud, social, mobile and big data world. Here’s conference chair Jeff Kaplan providing a summary of last year’s event. I also have some passes if you’re interested in attending.

Send me a note on Twitter for details. I’m @dcunni. We hope to see you there!

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