By Maneesh Joshi – Senior Director, Product Marketing & Strategy
The SnapLogic team had a blast at Salesforce’s Customer Company Tour in Chicago last week (April 18th, 2013). Kudos to the Salesforce team for putting on such a successful show. A strong attendance despite the horrid weather conditions was a testament to the popularity of Salesforce as a company and the fantastic events they put together. Here’s a few observations from the event:
It’s All About the Customer
Customer Company Tour, as the name suggests, was all about the customer. CEO Marc Benioff’s keynote was very impressive where he invited on stage Salesforce customers who have appropriated
tremendous value out of the social, mobile, and cloud paradigms. There was Obama’s campaign team that discussed how they used Chatter for internal communication and the marketing cloud to keep a pulse of their audience during the 2012 presidential elections. And then there was Trunk Club that has gone all-Cloud and have no IT systems in-house (We are seeing a lot of such customers leverage SnapLogic’s Cloud Integration offering to integrate their cloud investments!). Trunk Club shared how they have done a tremendous job personalizing customer experience by making customer information available at their sales rep’s fingertips (mobile devices).
Business Users Taking Charge
We met a lot of business users at the booth. They are really taking “charge” (literally with their credit cards! 😉 ) of their systems. They’re focusing on making the enterprise sales force more agile, improving customer experiences and capturing customer sentiments via social media channels. The SnapLogic team is excited about this new trend because it is precisely this audience (the citizen developers) that needs a product as simple as SnapLogic to integrate the Salesforce instance with other SaaS and on-premises applications.
Last but not least, Salesforce really knows how to get it done! Food and wine was great. But, most importantly the playlist was awesome! It really helped keep the energy levels high and the spirits up despite the lousy weather outside.