The Internet of Connected Customers…and Things

snaplogic_integrationDreamforce 2013 is in full force and it seems that “Internet of” has now officially replaced the word “Connected.” Salesforce has announced Salesforce1 and rolled out a new story, which is the evolution of the Social Enterprise and the Customer Company. The Internet of Customers. This is their take on the Internet of Things, or what Cisco and Gartner call The Internet of Everything.

Whether it’s your customers, your things or everything, it’s all about connecting. And it’s all about connecting with relevance and context. It’s about connecting with each other; connecting your applications and APIs and ensuring you can integrate and manage the growing Big Data volumes, velocity, variety, veracity, venues (cloud and on-premises). It’s about what we at SnapLogic call The Connection Imperative:

“Doing business in today?s connected world means building out a connection infrastructure that is: fast enough to deliver real-time business processes; flexible enough to continuously evolve in response to changing business conditions; and powerful enough to operate at cloud scale. Enterprises can evolve their connections infrastructure step by step as they meet the emerging challenges of the connection imperative.”

Take a minute to watch the new Salesforce Internet of Customers video and listen carefully to the message:

  • “Hyper-connectedness”
  • “Connect with next-generation of applications and devices”
  • “APIs for anything to connect with everything”
  • “The enterprise application revolution” (check out this paper on the taming the nightmares of the 1000 App Enterprise)
  • “Connect in a whole new way”

It’s a great video and a powerful message. It’s also why we built the SnapLogic Integration Cloud to be a faster, multi-point and modern integration platform as a service – to enable customers, APIs, applications, structured and unstructured data sources to easily and rapidly connect.

Here’s the Salesforce video and a few additional resources to ensure you stay connected. Congrats to Salesforce on a powerful and relevant message for customers and partners. Have a great #DF13 and join us after the conference for a webinar with Jeff Kaplan from THINKstrategies so we can help you stay connected.

Additional Resources:


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