Retail & Consumer Packaged Goods
Deliver connected and personalized customer experiences with integrated analytics
Gain a 360 view of the customer by integrating your data and apps.
Challenges
Disconnected multi-channel customer data
Siloed data and systems hinder a 360 view of the customer and prevent retailers from delivering true omnichannel experiences.
Lack of agility
Lack of integrations makes it impossible to be agile in real-time.
Difficult to build integrations
Complex retail systems such as point-of-sale, inventory management are challenging to integrate, making it impossible to derive data’s true value.
Lack of adequate business process automation
Without integrated systems and automation, retailers cannot deliver on today’s customer expectations.
Use Cases
Our Customers
Use case: 360-degree customer engagement
Create timely and accurate omnichannel customer experiences by integrating data and by orchestrating business processes across systems.
Benefits
Omnichannel retail experience
Delight customers by providing a rich personalized and frictionless purchasing experience across all channels (in-store, web, mobile).
Single source of truth for customer data
Store personnel and others are equipped with accurate customer 360 information to understand customers better so they can delight their customers with superior customer experience.
SnapLogic’s Intelligent Integration Platform supports 500+ out-of-the-box Snaps and an intuitive self-service platform that accelerates integration for data sources across multiple channels.
Use case: Real-time analytics and insights
It is becoming crucial in this ever-changing market to understand customer needs by leveraging real-time customer insights.
Benefits
Personalized customer engagement
Leverage purchasing history and product insights to provide customers with recommended products and discounts driving engagement and lifetime value
Optimize inventory management
Retailers can track customer demand in real-time and efficiently manage inventory accordingly.
Gain a competitive edge
Unlock new customer engagements and monetization/pricing opportunities with data-driven insights.
SnapLogic’s Ultra Pipelines offers the real-time speed for analytics that enables personalized customer engagements over e-commerce and other channels.
Use case: Streamlined business operations
In order for an e-commerce pipeline to keep running efficiently, there needs to be seamless integration between systems such as order-to-cash, order fulfillment, processing, digital marketing, customer service and more.
Benefits
Faster time to delivery
Quicker integrations with SnapLogic’s pre-configured Snaps to deliver customer insights.
Optimized growth engine
Managing brand reputation across multiple regions and channels to unlock growth opportunities.
Streamlined business orchestrations
Reduce operations and maintenance costs for inventory re-stocking, content management, email and digital marketing by end-to-end process automation.
