Architect a Future-Proof Customer 360 Data Strategy

September 20, 2018

Modern data-driven companies are the best at leveraging data to anticipate customer needs, changes in the market, and proactively make more insights-based business decisions. The road to obtaining a customer 360 view usually involves the development of a data lake that unifies data from all customer touchpoints – streaming, structured and unstructured data, emails, webchats, web logs, transaction logs, and social posts.

Join us and SnapLogic customer, Robert Kleinschmidt, the SVP of Sales and Marketing for AirBorn, as we dive into the business drivers and outcomes, how to start this kind of project, and identify the most important principles to follow.

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Featured Speakers
Robert Kleinschmidt

Sr. VP - Sales and Marketing at AirBorn

Robert Kleinschmidt joined AirBorn as a Senior Vice President, Sales & Marketing in 2014 and leads the sales, customer service, and marketing teams and activities for AirBorn.  Prior to joining AirBorn, Robert has worked in various sales, marketing, and general management roles at Panduit Corp and TE Connectivity, including extensive international experience working out of Singapore, Hong Kong, and London. Robert holds a BS in Mechanical Engineering and an Executive MBA from London Business School.

Diletta D’Onofrio

Head of Digital Transformation Strategy at SnapLogic

Diletta D’Onofrio leads the Digital Transformation Program at SnapLogic, a leading provider of self-service application and data integration software. With 20 years of international experience in management consulting and transformation engagements, she accelerates various global digital initiatives through SnapLogic’s iPaaS technology.

Alan Leung

Data Strategy and Architecture Consultant at SnapLogic

Alan has 20 years of experience in architecting a scalable infrastructure to achieve maximum reusability, manageability, maintainability, portability and transparency. Most recently, Alan was the sr. manager of data strategy and architecture for Box, a SnapLogic customer. His specialties include: Data Integration Architecture, Canonical Implementation, Semantics Modeling, Design and Implementation of scalable integration infrastructure.

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