James Markarian: Was the Election a Referendum on Predictive Analytics?

In his decades working in the data and analytics industry, SnapLogic CTO James Markarian has witnessed few mainstream events that have sparked as much discussion and elicited as many questions – around the value and accuracy of predictive analytics – as our recent election.

In a new blog post on Forbes, James examines where the nation’s top pollsters (who across the board predicted a different election outcome) possibly went wrong, why some predictions succeed and others fail, what businesses who have invested in data analytics can learn from the election, and how new technologies such as integration platform as a service (iPaaS) can help them make sense of all their data to make better predictions.

Be sure to read James’s blog, titled “What The Election Taught Us About Predictive Analytics”, on Forbes here.