It’s been quite a few months in the world of integration. A few weeks ago the Gartner iPaaS MQ was released with some surprising moves and write ups, and hot on the heels of that, the integration world was buzzing with the big news of: Salesforce’s agreement to purchase Informatica for $8 billion. It’s certainly an exciting time to be in this growing market.
On one hand, the acquisition is validation. This move is a clear signal that the market recognizes what we’ve believed for years: enterprises need a platform that brings together data and application integration, with strong orchestration capabilities and now, you clearly need the ability to launch AI-powered agents. But having all the capabilities in one vendor’s portfolio, doesn’t mean they are delivered in a unified way.
This is the moment for enterprises to ask themselves: is it really about having more individual pieces under one vendor, or is it about having a unified platform that actually works as one?
A world of factions
Here’s how I think about this situation. If you’ve watched the movie Divergent, you may remember its core premise: society is divided into rigid factions, each representing one virtue: bravery, intelligence, honesty, kindness, and selflessness. Each faction is strong in its own way, but limited when isolated.
Today’s integration market resembles this faction-based world:
- You have vendors that excel in data integration, but struggle with modern app connectivity
- You have strong iPaaS players, built for SaaS workflows, but lacking depth in data pipelines or governance
- You have API management tools, designed to handle traffic and security, but disconnected from broader automation.
- And now, a growing number of agent platforms, focused on AI orchestration, but often bolted onto legacy stacks
When these specialized tools get acquired and bundled together, it creates a façade of unity. But underneath, they remain separate codebases, separate operating models, and separate user experiences.
Rather than forcing enterprises to stitch these pieces together themselves, SnapLogic brings them all together by design. The SnapLogic platform unifies data integration, app integration, APIM, and AI agent creation into a complete solution that enables enterprises to simplify complexity and move faster in the age of AI.
Consolidation ≠ unification
The Salesforce–Informatica deal is a perfect example. By acquiring Informatica, Salesforce expands its portfolio. SnapLogic’s founder and CEO Gaurav Dhillon (the founder and former CEO of Informatica), put it best in a recent SF Business Times article: the acquisition is great news for shareholders but a tragedy for its customers. The reality for customers is three codebases, more integration overhead, and rising costs to maintain and connect these disparate parts.
This is not the convergence customers need to move faster or become AI-ready. It’s a consolidation of vendor ownership, not a unification of architecture.
Executives tell us again and again: they aren’t looking to collect more tools. They want to simplify, unify, and accelerate outcomes. They want to empower teams beyond IT, embrace automation without friction, and enable AI without creating new silos.
The analyst lens: categories vs capabilities
As the integration market heats up — punctuated by high-profile acquisitions and shifting quadrants — analyst reports offer helpful signals, but increasingly tell only part of the story.
In the newly released 2025 Gartner Magic Quadrant for Integration Platform as a Service (iPaaS), SnapLogic was named a Visionary, reflecting what forward-looking enterprises now prioritize:
- Ease of use and speed to value that empower both IT and business users
- AI-driven capabilities that enhance productivity and accelerate automation
- Broad, flexible connectivity across cloud, on-prem, and hybrid systems
SnapLogic was also recognized as a Visionary in the latest Magic Quadrant for Data Integration Tools, reinforcing our belief that enterprise integration must span both application and data layers, not one or the other.
Beyond those two categories, we’re also seeing increasing recognition in adjacent emerging categories such as LLM-based AI agents and no-code agent builders, plus API lifecycle management.
However, while these quadrants and reports are useful, they typically evaluate platforms in isolation, reinforcing artificial boundaries between what are now interconnected enterprise capabilities. For example, a report might highlight a strong iPaaS solution, but overlook whether it integrates well with data tools, supports modern APIs, or enables AI-powered workflows.
That’s where many platforms fall short. And where we diverge. In a market driven by consolidation but constrained by fragmentation, SnapLogic represents a different path: not a stitched-together collection of tools, but a unified platform built for the AI era.
The Divergent advantage
In Divergent, the protagonist Tris doesn’t fit into one faction — she embodies the strengths of them all. That is exactly what enterprises need today: a single platform that combines data integration, application and API integration, and AI agent creation into one cohesive system.
When you unify these capabilities natively, not by acquisition, you unlock:
- True architectural simplicity, not just brand consolidation
- Faster time-to-value, with no internal stitching required to make separate pieces work together
- Broader adoption, empowering both technical and business teams to innovate without boundaries
- A future-ready foundation, designed for AI and event-driven architectures from day one
And the results speak for themselves: according to a recent Forrester Total Economic Impact™ study, SnapLogic customers saw a 181% ROI with payback in less than 6 months, validating the power of a truly unified integration platform.
Enterprises leading with unified integration
While others trudge on with stitched-together stacks, these companies are forging their own paths, embracing unified integration to move faster, work smarter, and prepare for what’s next.
Automating lending with AI agents
Independent Bank needed a faster way to serve customers and streamline operations. With SnapLogic, they unified their systems and launched AI agents that automate key lending workflows, with less complexity and faster time to action.
Unifying 1,500 agencies on one integration platform
As one of the world’s largest marketing and communications networks, Omnicom was drowning in disconnected tools. By standardizing on SnapLogic, they brought together data, processes, and teams across 1,500 agencies, accelerating delivery at scale.
Fast-tracking GenAI with modern integration
To bring GenAI into production, Spirent first had to leave legacy technology behind. With SnapLogic, they modernized their integration infrastructure, simplified development, and rolled out AI-powered agents for sales, ops, and IT. And they did it all with a future-ready foundation.
These organizations didn’t just modernize; they chose to diverge from outdated approaches and showed that a unified integration platform is not only possible but also transformative.
Divergence as a strategy
In the film, divergence is seen as a threat to the rigid system. But ultimately, it is the divergent who lead and survive. Similarly, enterprises that dare to diverge from the status quo are the ones building agility, composability, and resilience for the future.
Rather than stacking acquired tools, they choose to unify from the core:
- Data integration and application integration live on the same foundation
- APIs are governed and managed as part of the same fabric
- AI agents are created and orchestrated as a natural extension of the same platform
This is not a future patched together through acquisitions. It’s a platform designed to work as one from the start.
Alles unter einen Hut bringen
The integration market is consolidating rapidly, but consolidation alone doesn’t deliver simplicity. Only divergence from the status quo — choosing a unified, natively integrated approach — can prepare organizations for the next era of AI-powered, composable business.
Like Tris in Divergent, the most successful enterprises will be those that refuse to fit into one faction, or to accept fragmented solutions as the only option. Instead, they embrace the strengths of every domain, unified on a single, intelligent platform.
Are you ready to diverge from the status quo?
Come and talk to us to discover how a unified, agentic integration platform can help your organization simplify, scale, and thrive in an AI-driven future, without compromise.
And if you’re looking for a more holistic perspective, a new one is emerging. Aragon Research’s tPaaS (Transformation Platform as a Service) framework is one such example. Led by former Gartner analysts, the tPaaS lens evaluates vendors on their ability to unify integration, automation, and AI across the enterprise. It’s a signal that the market is beginning to question traditional swim lanes. And recognize that transformation requires connected capabilities, not disconnected categories.
