sramana mitra's blogThis week on Sramana Mitra’s One Million by One Million Blog, she is featuring a series of posts from her interview with SnapLogic’s co-founder and CEO Gaurav Dhillon about his entrepreneurial journey.

In the first post, Gaurav discusses his roots growing up in an industrial town in India. He talks about education, family, coming to the United States with $20 in his pocket and his internship at Unisys.

“I wanted to be in technology. I had an uncle who is an engineer but is now retired. Very early on, I wanted to be in electronics. It was very clear to me that I wanted to build something. All the entrepreneurs around me were my inspiration.”

Gaurav DhillonIn the second post, he talks about founding Informatica in November 1992.

“Perhaps the most important point to share with anybody is what is that product market fit. We now actually have language to describe these things. At that time, there was really no world wide web. You had to figure that out on your own. Now I see some of the articles in Quora and I slam my forehead and go, “Why wasn’t that around 20 years ago?” We now have a vernacular set of terms to describe this very critical stage of any startup’s success. That is the jugular question for anything that becomes scalable. Not just in valuation but in terms of creating a durable business.”

In the third post, he covers Informatica’s first attempt at a product and in the fourth post, he digs into the importance of establishing product market fit. He also touches about what’s different this time around.

“For you to build a world-class company, the table stakes are higher. If someone was upgrading from PeopleSoft to Workday, they want much of the functionality they already possess. It’s a not a green field market. It’s a new product for an existing market. Your engineering bench press is heavier. Secondly, your economics are not perpetual economics. They are subscription economics. That said, these companies are worth doing.” 

In the fifth post, Gaurav talks about leaving Informatica and what led him to start SnapLogic. He also highlights the need to maintain product excellence and customer success.

“The caution I would have is we learn some things in hindsight. What happens is there is too much an emphasis on earnings per share and not enough on maintaining product excellence. If I reflect back, I feel that there was potential opportunity for myself and the founding team to do what other entrepreneurs now more commonly do—to do the right thing for the company rather than short-term thinking.”

Thanks to Sramana Mitra for leading a great discussion, with a few more posts still to come.

Be sure to check out Gaurav’s recent podcast where he shares some 2015 technology predictions and register for a webinar discussion with David Linthicum and Gaurav on January 28th.

LinkedIn_Posts_180x110“What you think you know and understand about integration is about to be tossed out the window.” 

– David Linthicum, SVP, Cloud Technology Partners, Analyst, GigaOM Research

Join industry analyst, middleware expert and author, David Linthicum, for an interactive webinar with SnapLogic co-founder and CEO Gaurav Dhillon to talk about the death of traditional data and application integration in the enterprise, and how the changing nature of IT mandates new approaches and technologies in 2015.

According to David: “Existing approaches to data integration won’t meet future needs as the use of technology continues to change. Drastic measures must be taken now to prepare enterprises for the arrival of this technology, and to position enterprises to take full advantage.”

In this webinar, which will take place live on Wednesday, January 28th at 10am PST / 1pm EST, you’ll hear how data integration is getting a reboot and how new players and strategies have emerged. Two seasoned industry experts and thought leaders, David and Gaurav will cover the following topics:

  • How new approaches to managing data, as well as the rapid growth of data, make traditional data integration technology unusable.
  • How cloud computing is turning enterprise IT into complex and distributed systems that span existing data centers into public clouds.
  • How the rapid adoption of big data and IoT is quickly leading to a crisis of unstructured data overload and rising complexity.
  • How the rise of services and now, microservices, is changing the game in terms of how we leverage and manage data.
  • Why approaches such as late binding are changing the rules in terms of how we deal with source and target data.
  • How to reinvent your enterprise to deal with these trends, leveraging data integration as a strategic technology.

Register here. All registrants will receive a new whitepaper on this topic from David Linthicum as well as the presentation slides and recording.

Season's Greetings

What a year 2014 has been! The SnapLogic team hosted regular webinars and TechTalks, attended many industry and partner events, spoke at conferences, delivered frequent updates to our elastic integration platform as a service (iPaaS), announced new financing, expanded our team… and had a lot of fun along the way! We also spent a lot of time working closely with our customers and partners ensuring they’re realizing the maximum potential from our unified platform that connects enterprise data, applications and APIs.

Looking forward to 2015, we recently came out with some tech predictions from our co-founder and CEO Gaurav Dhillon as well as an infographic based on recent survey results with TechValidate. In this video, Gaurav shares his predictions for cloud computing and big data in 2015, covering the topics of “cloudication” and self-service. And in our infographic, we highlight cloud integration drivers and requirements in 2015 including speed, time to value, modern and scalable architecture, support for hybrid deployments and more.

So before we launch into what promising to be an exciting 2015 as iPaaS and big data top enterprise IT priorities, here’s a look back on the past year, including some of the events we attended, product releases and noteworthy announcements. Don’t forget to check out our Resource library for a full collections of our webinars, whitepapers and more and subscribe to our blog from regular updates.

Happy New Year from the SnapLogic Team!

The Most Integrated Man at #GartnerSym2014 Events:

  • Salesforce1 Tour: We participated in this event in a few cities to get the word out about integration data, apps and APIs…and took some selfies in the process!
  • Knowledge14: This show was a great opportunity to talk to customers about using cloud services for enterprise IT service automation.
  • InformationWeek Conference – Gaurav Dhillon spoke on a panel to discuss digital disruption and the pace of business innovation.
  • Dreamforce: We announced our collaboration with the new Salesforce Analytics Cloud ecosystem to deliver big data integration for Wave.
  • Gartner Symposium: Here we were mentioned as part of the iPaaS Magic Quadrant and were able to talk to customers and prospects about the citizen integrator, elastic iPaaS and the changing world of enterprise IT.

2014 Platform Releases and Launches:

SNAP_IN_BIG_DATASnapLogic in the News in 2014

Be sure to check out all of our coverage here, and take a look at some of our recent photos. You can also follow along on our social media channels: Twitter, LinkedIn, Facebook and Google+. See you in 2015!

I guess you could say that Big Data is now such a mainstream topic that there’s a band named after it. Coming off of the successful Hortonworks IPO this week, The Wall St. Journal published this article: The Joys and Hype of Software Called Hadoop – Big Data Is Hot in Silicon Valley, and Hadoop Underpins Craze. To get some context, a bit of history, and a few insights into what’s coming next, I sat down with SnapLogic’s co-founder and CEO Gaurav Dhillon to discuss all things data, what’s different and what’s the role of data integration in the era of social, mobile, analytics, cloud and the Internet of Things (SMACT).

Here’s the podcast:

And here’s the transcript of a few key parts of the discussion:

Gaurav DhillonWhat’s different now? Why are some of these becoming mainstream topics? What’s changed?
Statisticians have been around, maybe not as long as mathematicians, but shortly thereafter they arrived. They have been using traditional technologies. Just because somebody has a sharper tool doesn’t make them a better craftsman necessarily. I agree, there’s some element of, “Oh, well sprinkle data on it and it will be magic.” Right? This magic sprinkling. I would first of all concede that statisticians have been using forms of these technologies, which we now call data science, in a way that certain companies have been doing for a long time….

What’s different, is that the volume of information that you have, and the tools that you have, take this out of a high priesthood, into more of a common man perspective. Traditionally, we democratized reporting. We democratized how people get information. There’s a potential, if this industry lives up to the promise and is responsible about all the resources available to it, there’s a potential to democratize the benefit of what would be a very highly-funded, very niche, almost a national government level of effort, for many people. There’s an opportunity to democratize that using open-source technologies, falling prices, better products, and smarter graduates from college.

Analytics is getting more than its share of attention in the market, but the feeds for these analytical systems still don’t seem to be getting the same attention. A lot of companies are stuck using what they used to use, or trying to use what they used to use to solve some of the newer problems. What’s changing on the plumbing side of things that is getting you excited?
You’re right, plumbing, like Rodney Dangerfield, doesn’t get you respect in this business. It’s always about the “gee whiz”, the graphics. “Oh, look at this thing we found.” So on and so on. What’s changing is that the plumbing is letting you have twice as many data scientists. There’s a scarcity of a job type in the world, it is data scientists. The fact that you can have twice as many chefs, like giving the sous chef business to somebody else, is hugely important to everybody. I don’t care how rich you are, because there’s always somebody as rich as you, or richer than you, competing with you. They fact that you can almost double the energy you can put into this very important area is a huge deal, and it’s causing an increase in importance in plumbing. New words like data wrangling are springing up, to really show you how the sous-chef end of preparing this wonderful result is becoming more important. How do you profile this data? How do you a priori make sure it arrives? How do you engage with the data? How do you combine and transform? These sorts of things are, I think, raising in importance because the straightforward payback of having twice the benefit from it is very, very clear.

I’ve heard you use the term “so-so integration“. Same old, same old. Why wouldn’t I just use the tools that I’ve got? I’ve spent a lot of money on these. Why wouldn’t I use those to solve some of these newer data challenges that you talk about?
The question is not, can you or can’t you? Some of our customers are some of the best-funded, biggest corporations in the world. You could. The question is, should you? In this business, it’s always been, can you or should you? What I’ve found in 2 decades of doing this is that, you really shouldn’t. The R&D investments that we have made, and a whole 50 million dollars of capital has been put into building a platform that is enormously capable, we can advance the results of that investment across all our customers. On top of that, there’s certain attributes to the platform that give you the opportunity to tackle how you move to the Cloud, as well as the data element. The change in data gravity, the change in thinking from same old, same old data warehousing, to the modern architectures of the new Hadoop world that we’re seeing. It’s not can you, the question is should you?

What’s the impact on Cloud computing on the data world? What impact is that having and will that have in the next 3 to 5 years?
I think the immediate apparent impact of Cloud computing is that you are able to light up a large number of seats of people using these products with that huge amount of skill sets and plumbing required…

In the marketing area, every marketing department has a dozen or more Cloud/SaaS applications, often without the CIO or anybody else in the business knowing about them. They don’t think of them as applications – they think of them as websites. That’s just for a small company. Multiply that times a Fortune 500 company, and there are probably hundreds and hundreds of things coming in to the company, and that asteroid belt that these companies are sailing through, is causing more data to be produced, more endpoints to be created, more engagement, and need to cross-tabulate or to be able to combine that information. This is causing a growth in the need for plumbing in the way that hasn’t been there. In the 90’s when you had 4 or 5 systems, if you had SAP and Siebel and PeopleSoft, maybe 1 other you would own. The fact that you have this asteroid belt of websites that run a business today is causing the problem of integration and plumbing to rise to the fore like never before.

2015 Technology predictions – you can watch that part of the discussion here. Here are a few other 2015 technology predictions.

What’s different about SnapLogic, what should people know about SnapLogic that they might not already know?
We built SnapLogic to change how people engage with the modern enterprise… We built this company from the ground up, based on the experiences that we had in the 90’s, to provide something that is very simple to use, scales across the largest set of problems somebody can throw at us, and is extremely well connected – has Snaps for a variety of endpoints and data points. It is a single platform to help you move to the Cloud and use big data, use Hadoop, use data science to solve the analytics set of equations that you face as your business goes through big change.

The data structures are changing, the endpoints are many, many more. We think of them as massively multi-point data-types. In addition, you have a very broad population of users that you didn’t have in the 90’s where integration was more of a back office operation in the dungeon. The engine room of the ship, not quite at the bridge. The passengers didn’t even know it existed, unless it stopped working.

For enterprise IT organizations, speed and time to value are two of the primary business drivers for a cloud-based integration service. This is according to a survey we recently conducted with TechValidate, querying more than 100 U.S. companies with revenues greater than $500 million. The survey addresses the business and technical drivers and barriers for enterprise cloud application adoption in 2015 and beyond. Among the other facts and figures, which can be found in our latest infographic, we also found that participants look for the following technical requirements when evaluating a cloud integration platform as a service (iPaaS) solution:

  • Modern, scalable architecture
  • Modern approach that seamlessly handles cloud constructs
  • Ease of use for less technical users (“citizen integrators”)
  • Single platform to power apps and analytics
  • Support for hybrid deployments
  • Resilient to change

Check out the infographic below and take a look at the full writeup of survey results here.


Winter_Snaps_Blog_GraphicBuilding on what’s new with our recent Winter 2015 release, this Saturday we will be delivering a new SnapLogic Snap release, which includes the following new Snaps:

  • Anaplan (Action and Write)
  • Email Archive (provides the functionality to move email messages from one folder to another folder)
  • Join (the old Join Snap will continue to run, but all future enhancements will be made to the new Snap)
  • Salesforce Wave Analytics

The December Snap release also includes fixes and enhancements to the following Snaps:

  • Active Directory Rename
  • CSV Parser and CSV Formatter
  • Email Reader
  • Fixed Width Parser
  • ForEach
  • Google Analytics
  • Jira Snap Pack
  • MongoDB Find
  • Netsuite Create
  • Oracle Snap Pack
  • Salesforce Read, Salesforce SOQL, and Salesforce Writers
  • SAP HANA Snap Pack
  • SAP Snap Pack
  • SQL Server Snap Pack
  • Tableau Snap Pack
  • Union
  • XML Parser and XML Formatter
  • Zuora Read

All SnapLogic customers have received details on this weekend’s Snap release, which does not require service downtime. More specific details on the release are available on the SnapLogic Documentation site. Be sure to read this post for more information about SnapLogic’s over 300 Snaps and Contact Us if you have questions or would like to learn more about the SnapLogic Elastic Integration Platform

451-logoThis week 451 Research published the latest review of our Winter 2015 releaseSnapLogic series D funding and new release readies the iPaaS vendor for a 2015 drive. Here are a few highlights:

“SnapLogic is revving the engines for a rapid start going into 2015. It seeks its fair share of what it believes to be a $500 billion market opportunity for large enterprise hybrid IT and big data integration.”

“The big-data market may be ripe now for integration vendors like SnapLogic to safely to enter. SnapLogic is also gearing up for participation in the API management market, which represents considerable opportunity to attract new developers. All TIBCO customers represent fair game for SnapLogic.”

I’ve embedded the 451 SnapLogic Winter 2015 review below. Be sure to Contact Us and check out our Resource Center for more information about the SnapLogic Elastic Integration Platform.