Last week we hosted a webinar with our partner AWS and our customer Earth Networks: Weathering the Data Storm: How SnapLogic and Amazon Web Services Delivered Analytics in the Cloud for Earth Networks. snaplogic_aws_earthnetworksThe webinar featured:

There was a lot of great content and best practices shared during the 45 minute presentation. Not surprisingly, my favorite quote came at the end from Earth Networks on the combination of PaaS + hybrid cloud data integration:

“Amazon Web Services is the platform and SnapLogic is the glue.”

I’ve embedded the presentation below from the SnapLogic Slideshare account and you can watch the recording for this as well as all of our monthly webinars on our video site here.

I’d like to thank our friends at Amazon Web Services for presenting and working with us on preparing and promoting the webinar and of course Eddie Dingels, architect at Earth Networks, for sharing his fantastic story and insights. You can learn more about SnapLogic for AWS Redshift here.

A few years ago I wrote a post on the blog entitled: Is Hybrid the New Black in The Era of Cloud Computing? “Cloud First” wasn’t exactly a mainstream concept for enterprise IT organizations at the time, but “more comprehensive (and collaborative) cloud computing strategies” were being considered. It was clear that hybrid was going to be the reality for the foreseeable future.

Fast forward to mid-2015 and:

hybrid_cloud_integration_451Given the dramatic acceleration of cloud and big data adoption in the enterprise, how companies connect all of their data sources, applications and APIs is also going through a re-imagining. Today’s increasingly hybrid cloud infrastructure, self-service end-user requirements and the need for speed and agility are at the center of the transformation.

So what is hybrid cloud integration and why is it so important?

In a recent SnapLogic webinar (Hybrid Cloud Integration: Why it’s Different and Why it Matters), 451 industry analyst Carl Lehman defined Hybrid Cloud Integration from two perspectives:

  • Tactical: enables the data and process flows between any number and type of cloud services with any number and type of in-place IT systems
  • Strategic: enables cloud services to be dynamically consumed within IT architecture and exploited on demand for their price/performance and elasticity advantages

He referred to the hybrid cloud integration reference architecture as, “a blueprint of goals, practices, tools and techniques used for data and application integration across clouds.” He also referred to it as, “a framework for assembling the integration technology needed for hybrid IT.”

Clearly legacy ETL and ESB technologies and approaches are not going to deliver on the modern hybrid cloud integration requirements. Industry expert David Linthicum noted in the whitepaper, The Death of Traditional Data Integration:

“It’s not a matter of “if” we’re moving in new directions that will challenge your existing approaches to data integration, it’s “when.” Those who think they can sit on the sidelines and wait for their data integration technology provider to create the solutions they require will be very disappointed.”

Cloud-ComputingAccording to Carl Lehman, there are three waves of hybrid cloud integration:

  1. The first wave addressed on-premises to SaaS data-loading: little data quality management; accessibly and security entrusted to the SaaS providers
  2. The second wave occurs when SaaS deployments accelerate, data quality begins to matter, cross-functional processes exchange data among on-premises and SaaS systems (hybrid IT), and other applications are offloaded to IaaS and PaaS (workloads shift)
  3. The third wave occurs when big data becomes a real strategic initiative in an enterprise; value can be derived from intelligently managing the Internet of Things (IoT) – operational technology (OT) automation; and IT meets OT

You can download the slides here and listen to the recording here.

So what is the recommendation for getting started with a hybrid cloud integration strategy? 

Seek platforms that unify data and application integration functions to:

  1. Simplify tooling and enable consistency for development, execution and management
  2. Enable the second wave of cloud integration (expanded private cloud, hybrid IT and ITaaS)
  3.  Support the third wave of cloud integration (actionable intelligence from big data)


G+_Summer15I talk with customers as often as I am able, and one of the questions I typically ask is why they chose SnapLogic. “Ease of use” is one of the most common answers. The SnapLogic interface is sometimes described as “deceptively simple” in that it is easy and intuitive enough for the non-developer to use without assistance, yet powerful enough for the expert integration developer. The Summer 2015 release makes things even simpler for the self-service integrator, but enhances the structure and governance that enterprises require.

Why is it important for large enterprises to enable self-service integrators? In short: business agility. If app and data integration is the exclusive domain of a few highly trained experts, integration will always be a bottleneck. When new business applications or data sources are added to the mix to meet company objectives, manual, code-intensive integrations will slow the process. By opening integration to a wider group of employees — with the appropriate controls — enterprises can respond to change faster. In this way, the Summer 2015 enhancements to the SnapLogic platform improve our support for business agility.

The release features a variety of new capabilities and improvements including:

  • Impact analysis and modeling so both experts and non-experts can anticipate the impact of their changes
  • Enhanced governance so administrators can provision and monitor self-service users with confidence
  • New Snaps for Amazon DynamoDB, Apache Avro, Apache HBase and Google Spreadsheets
  • Updates to a variety of Snaps

To learn more:

AWS_EN_webinarInterested in data integration and cloud analytics? Join us tomorrow for a live webinar featuring SnapLogic customer Earth Networks, and how they used SnapLogic and Amazon Web Services to deliver analytics in the cloud.

Earth Networks leverages big data from its vast, worldwide network of sensors monitoring weather and greenhouse gases to provide weather alerts for governments and consumers. Because minutes matter when severe weather looms, Earth Networks must quickly retrieve and analyze large datasets from many sources. Driven in part by explosive data growth from mobile devices, Earth Networks needed a better and more scalable solution.

Enter SnapLogic and Amazon Web Services. In this live webinar, we’ll discuss how Earth Networks was able to create a responsive, self-service cloud for data integration, preparation and analytics. Register now to learn how Earth Networks:

  • Reduced its on-premises datacenter from 300 to 7 server instances leveraging Amazon Web Services
  • Gained faster data insights using SnapLogic’s Amazon Redshift data integration to quickly integrate, transfer and analyze data from multiple applications

If you can’t make tomorrow’s session, we’ll be sending out a recording of the webinar and presentation slides for those interested. Register here.

As the SnapLogic Elastic Integration Platform continues to gain enterprise customer adoption and iPaaS market momentum, we’ve been busy expanding our field operations, hiring new employees and opening up some fantastic new offices. Here’s a quick summary:

Jack_KudaleIn February, Jack Kudale joined as SVP of Field Operations. Jack has brought tremendous energy and experience to the team and has built a world-class field organization over the past few months. Here’s what our co-founder and CEO Gaurav Dhillon had to say about Jack when he joined:

“Jack combines many of the skills, experiences and character traits that we value here at SnapLogic, such as passion, entrepreneurship, global experience and strategic thinking. I’m confident that Jack is the ideal individual to take us from product leadership to market leadership, accelerating our next level of growth through market expansion.”

You can connect with Jack on LinkedIn here.

In April, we announced the opening of our Boulder, Colorado office. Under the fearless supervision of Garrett Cole, we’ve put in place a fantastic team and we’re currently hiring for sales development and software engineering roles. You can check out the coverage in the Denver Post and see some pictures of the office on Flickr.snaplogic_boulder



You can connect with Garrett here.

In May, we announced that Viakom Krishnan joined SnapLogic to run R&D, after many years at Informatica. Krishnan continues to build out his team, with open positions in QA and development in positions open at our headquarters in San Mateo, CA and Boulder, CO. Here’s what Krishnan had to say about joining the the SnapLogic team:

“Whether it’s new business applications, Hadoop or IoT, enterprise IT organizations are looking for ways to run at cloud speed. SnapLogic’s vision for re-thinking data and application integration and delivering a unified platform that is more accessible to both citizen and advanced integrators is revolutionary. I look forward to helping drive the next wave of integration innovation in the hybrid enterprise.”

You can connect with Krishnan here.

This week we hosted a reception in New York to celebrate the opening of our Manhattan office. We had a great turnout of employees, customers and partners at the event, which was at the Harvard Club. SnapLogic New York

We’re excited about our momentum and we’re looking for great new people to join the company and help us re-imagine big data and cloud application integration and help our customers connect faster. I’d like to thank all of our customers, partners and employees for their passion and commitment to disrupting the traditional EAI and ETL industry as we continue to build out our enterprise integration platform as a service (iPaaS).

You can learn more about Life at SnapLogic here and be sure to Contact Us if you have any questions.

SnapLogic continues to celebrate our partnership with Amazon Web Services with a variety of in-person and online events. The SnapLogic Elastic Integration Platform helps customers integrate Amazon database services with any other data source in the cloud, on-premises or in hybrid mode, for faster, more effective decision-making.

On July 22 we are very pleased to co-present a webinar with Amazon titled “Weathering the Data Storm: How SnapLogic and AWS Delivered Analytics in the Cloud for Earth Networks.” Our mutual customer, Earth Networks, will share their story of moving to a self-service cloud for data integration, preparation and analytics.

We’re also a proud sponsor of several regional AWS Summits. Last week we participated in the Chicago event, and we’ll be at the New York City event on July 9. These have been great opportunities to talk with members of the growing AWS community and share how companies are using SnapLogic with cloud-based database services.

At these events and on our website we have been showcasing our Amazon Redshift integration. This integration helps customers quickly transfer up to petabytes of data into and out of Redshift. Data can be moved at any latency, giving customers the flexibility to handle a variety of use cases. We’re currently offering a free trial for Redshift, where users can log in and begin loading data right away.

Please check out the trial and let us know what you think.

EMA_Infographic_iconDefined by some as the “collection, processing and analysis of information from sensors on a large number of disparate devices,” the Internet of Things (IoT) presents challenges to IT organizations that go beyond simply dealing with more available data. It presents challenges related to collection, management and processing.

In order to learn how (or if) enterprises were taking on the IoT challenge, Enterprise Management Associates (EMA) recently surveyed IT professionals about their plans regarding big data strategies, including IoT projects. SnapLogic sponsored this research and we have provided an infographic with some of the survey findings.

IoT is more than just a buzzword. Survey results show that enterprises have realized that the data available from things provide a rich source of business insights. 50% of respondents in the survey indicated that IoT is “essential” or “important” to their business strategies.

By the nature of this data, processing latency is important. Respondents needed real-time (32%) or intra-hour (23%) data processing to realize their goals. Respondents also found that traditional ETL was not sufficient for IoT data. Instead, these companies were moving beyond batch toward streaming technologies for integration.

To help enterprises deal with IoT data quickly and efficiently, the SnapLogic Spring ’15 release extended our cloud and big data integration capabilities to the Internet of Things with support for Message Queuing Telemetry Transport (MQTT).

Learn more about the current state of IoT in the enterprise.