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Designing What’s Next at SnapLogic

I have been fortunate to have led design organizations in both enterprise companies (SAP, Cisco, Zeitworks, etc.) as well as ...

Lead Routing: What Is It and How to Automate the Process

According to a study by Lean Data, 30% of organizations route leads manually. Surprised? So are we. After all, it’s ...

September 2022 Release Is Here!

The September 2022 release of the SnapLogic Intelligent Integration Platform brings a new look and feel across the Designer, Manager, ...

Introducing SnapLogic AutoSync

As organizations make the move to the cloud with their apps, data and integration tools, data orchestration has emerged as ...

ETL vs. ELT: What’s the Difference Between These 2 Processes?

Data transformation reconciles and standardizes data so that it’s useful as a single source of “data truth.” And for decades, ...

Data Mesh vs. Data Fabric: The Confusion Continues

Over the last few months Gartner has kicked off its Data and Analytics Summit 2022 series, first in London and ...

Do You Need Real-Time Marketing Analytics

Real-Time Marketing Analytics: What Is It and How to Use It

Have you ever noticed how Amazon gives you personalized recommendations based on your actions as you shop? Those suggestions are ...

What Is Marketing Automation and What Tools Enable It?

You’ll probably find large and small businesses automating at least one marketing task. Demand Spring says 96% of marketers have ...

IT Automation: What Is It and How Can It Improve Data Quality and Consistency in Your Organization?

In a McKinsey survey, 70% of corporate respondents said that their companies had introduced automation in at least one business ...

Partner Innovation Award Winner: EXL Service

How EXL Service Became Our Partner Innovation Award Winner

The final category in our Enterprise Automation Awards for 2021 was the Partner Innovation Award. This award recognized the partner ...

Data Innovation Award Winner: Pitney Bowes

How Pitney Bowes Became Our Data Innovation Award Winner

From our 2021 Enterprise Automation Awards, the Data Innovation Award recognized the customer that innovated the business or disrupted the ...

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