New Research Reveals Enterprise IT Uncertainty Around Big Data Initiatives

Report from SnapLogic and TechValidate suggests IT leaders are excited about big data’s ability to power sharper analytics and other modern applications, but struggle with limited skills and resources

SAN MATEO, Calif. — February 17, 2015 — SnapLogic, the Elastic Integration Company, released new findings from a joint survey with research firm TechValidate which indicates that while big data and Hadoop are popular buzzwords, most companies are uncertain about how and when to implement these technologies. For example, when asked whether big data investments at their companies will work with existing infrastructure, and how they will integrate big data technologies, most (52%) responded that it was too soon to say.

SnapLogic and TechValidate queried more than 100 IT leaders from large enterprises nationwide in the development of this survey, which ran online between December 15 and December 31, 2014. The complete report can be accessed here.

While interest in big data continues to grow, deployments are actually slower than expected according to recent research from Gartner. Research from SnapLogic and TechValidate mirror Gartner’s findings: 78% of respondents weren’t sure when or if they would begin a Hadoop deployment. Nevertheless, among IT leaders investing in big data technologies this year, analytics (43%) and integration (42%) tools were at the top of they shopping lists. The SnapLogic TechValidate survey also highlighted resource and compliance barriers IT leaders face in achieving big data ROI.

Survey highlights:

  • Top drivers for investing in big data solutions: Customer analytics (52%), operational analytics (40%), data-driven products and services/Internet of Things (38%)
  • How big data investments will work with existing data management infrastructure in next 3-4 years: Too soon to say (52%), complement as much as possible (39%)
  • How IT will ingest and integrate big data: Too soon to say (52%), new technologies (34%), existing ETL/ELT tools (15%)
  • Hadoop distribution in use or for planned use: Don’t know (78%), Apache Hadoop (7%), Cloudera (6%), MapR (5%) and Hortonworks (3%)
  • Hadoop tools in use or for planned use: Don’t know (81%), MapReduce (9%), Hive (7%), Pig (5%), Spark (6%) and others
  • Barriers to big data ROI: Limited skills and resources (42%), compliance and security (41%) data fragmentation (34%)
  • Percentage of corporate data infrastructure that will be in the cloud in the next 3-5 years: Don’t know (49%), 31 to 60% (15%), 61 to 99% (13%)

“Our survey shows there’s a good bit of indecision right now when it comes to big data plans and technologies. At the same time, the results show strong interest for using big data to achieve business goals, using integration data sets to quickly understand a customer’s changing needs,” said Darren Cunningham, vice president of marketing at SnapLogic. "SnapLogic customers tell us that the ability to easily connect with other systems is essential to the success of their big data initiatives. As Hadoop continues to gain enterprise adoption, we’re focused on elevating access to rich data stores for the average worker, not just the data scientists.

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About TechValidate
TechValidate is a trusted third-party research organization that directly interfaces with business and technology end users to collect and validate information about their deployments. More information is available at

About SnapLogic
SnapLogic connects data and applications in the cloud and on-premises for better decision-making and a single view of customers, products and services in a unified enterprise. With the SnapLogic Elastic Integration Platform, organizations can more quickly and affordably accelerate the “cloudification” of enterprise IT with fast, multi-point and modern connectivity of big data, applications and things. Funded by leading venture investors, including Andreessen Horowitz and Ignition Partners, and co-founded by Gaurav Dhillon, co-founder and former CEO of Informatica, SnapLogic is utilized by prominent companies in the Global 2000. For more information, call +1.888.494.1570 or visit

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