Marketing teams that engage prospects in a meaningful way can expand the reach of their product offering to multiple user personas across different channels. Personalized content and offers that meet your prospects’ specific use cases will likely draw their attention and improve conversion rates from prospect to customer through enriched nurture programs.
Marketing Operations teams that enable other Marketing teams to work from a single source of truth through enterprise automation, gain richer and real-time insights on customer behavior, surface relevant content to prospects based on their interests and use cases, match new leads to existing accounts, automatically create new campaigns, provide holistic and real-time view of marketing spend across channels, and more.
As a result, these teams can enrich and improve lead quality, route leads to the right salesperson, and enable effective pipeline management through contact management, opportunity management, and a 360-degree view of your prospect contacts.
This eCatalog is meant for prospective and current SnapLogic users alike. Existing customers will find:
- Existing templates to accelerate your deployment
- Other related tasks to consider as part of your implementation
For those new to SnapLogic, you will learn:
- Common tasks Marketing Operations teams perform throughout the discovery and exploration of leads in a customer’s journey
- How SnapLogic’s pre-built pipelines unify all the apps and data sources that make up common business processes along the customer journey
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