When millions of customer interactions hinge on real-time data, a leading global enterprise is proving that modern integration transforms potential missed opportunities into future measurable growth and operational scale.
When legacy systems block growth
For a global organization whose critical revenue periods depend on orchestrating seamless customer experiences, timing and data trust are everything. But they identified a clear and alarming gap: a massive eight-figure revenue opportunity in cross-sell and upsell was being missed annually.
The key inhibitor was data latency and information gaps trapped within their existing data infrastructure.
Without observability, lineage, or real-time streaming, their marketing and Go-To-Market (GTM) teams struggled with incomplete insights, delayed campaigns, and an inability to trust the data fueling their strategies. The mandate from leadership was clear: Eliminate the data friction and secure this revenue opportunity before the next crucial cycle.
Building a real-time data foundation for scale
To future-proof operations and unlock the revenue opportunity, the enterprise deployed SnapLogic’s AI-enhanced integration and automation platform. This platform provides the modern data foundation necessary for scale, speed, and AI-readiness, acting as the connective fabric for their modern operations.
Key capabilities implemented immediately powered smarter, more autonomous data flows:
- Unified data flow: built high-performance ETL and Reverse ETL pipelines to ensure clean, unified data moves effortlessly between the cloud data warehouse and the entire application ecosystem
- Complete data trust: enabled end-to-end lineage and observability to give GTM teams absolute confidence in every data point feeding campaigns and AI models
- Real-time action: established sub-second latency streaming to instantly synchronize critical customer events across regions, proactively closing sales windows that were previously missed
With this new foundation, the organization is rapidly establishing Data-as-a-Service capabilities, linking its core systems to internal GenAI tools and ensuring all agents (human and digital) receive the trusted, real-time data they need to act instantly.
Enabling breakthrough growth and future value
The implementation of the SnapLogic platform has established a robust technical foundation that drives high-impact growth. By virtually eliminating data errors through automated handling and quarantining, the platform ensures near-perfect data integrity.
Teams gain complete lineage and traceability across all pipelines, reducing validation time and providing full confidence in AI and campaign data. Automated schemas and streamlined data flows significantly accelerate error resolution and operational processes, boosting overall efficiency and agility.
Furthermore, consistently accurate data in key identification and attribute tagging lays a dependable groundwork for deep personalization, enabling more precise and effective outcomes.
Expected business impact and revenue projection
Based on the speed and accuracy of the new technical foundation, the company is poised to activate the massive revenue upside across its base of millions of customers:
- Revenue unlock: this shift is projected to unlock an eight-figure increase in annual cross-sell and upsell revenue, which is the typical outcome when data latency is eliminated
- Conversion and ARPC: trusted, real-time data is expected to drive substantially higher conversion rates and a notable increase in Average Revenue Per Customer (ARPC)
- Speed to market: personalized campaign creation and deployment are already accelerating by multiple factors, driving greater marketing agility
The core takeaway? By achieving technical mastery over its data movement and ensuring correct event sequencing, this enterprise is directly enabling the massive financial opportunity it had previously been missing.
Achieving unprecedented scale and growth
This transformation illustrates the power of SnapLogic’s platform to help enterprises connect, scale, and power their future growth goals.
By replacing disconnected data flows with an intelligent, automated foundation, this global leader can deliver smarter campaigns based on complete, real-time insights, enabling faster, more confident decision-making. This foundation ultimately secures millions in new revenue, all driven by trusted data.
Ready to achieve this level of operational scale? Request a demo today.
