Dentsu Aegis Network Wins IDC Award for Excellence in Data Management
We’re thrilled to share that SnapLogic customer – Dentsu Aegis Network – has been named the winner of the Data Management Excellence category in IDC’s European Data Strategy and Innovation Awards 2020. Dentsu Aegis Network, the leading global marketing service group, was recognized by IDC’s leading analysts for the company’s innovative approach to standardizing an application-rich data infrastructure using best-in-class tools, including SnapLogic. Congrats Dentsu Aegis Network!
Upon accepting the award, Jerome O’Leary, director of enterprise integration at Dentsu Aegis Network, said: “We are extremely pleased to be recognized in the Data Management Excellence category at the IDC Data Strategy and Innovation Awards. Our journey within the Dentsu Aegis Network [DAN] Global Technology function started just over a year ago and we have been able to accelerate the delivery of our Enterprise Data Hub vision through the use of flexible integration tooling using SnapLogic. As we build out our core data centralization and standardization strategy to support the internal requests for data, it is key that we remain agile and innovative in the data space. We now have the foundations in place for which to grow and build DAN’s reporting, analytics, and data science capabilities to ensure accurate and timely data is available where it is needed.”
Dentsu Aegis Network provides organizations with a range of communications consultative functions from creative content production to media investment and analytics. As the firm has grown it has brought more and more brands and sub-brands into the group, all employing different applications and systems. In an effort to standardize these systems and bring an element of uniformity across the different companies, Dentsu Aegis Network initiated a digital transformation project deploying core strategic SaaS platforms such as Workday, Salesforce, and Workfront. To ensure these new applications worked seamlessly together, Dentsu Aegis Network implemented SnapLogic’s Intelligent Integration Platform due to its flexibility, expansive library of prebuilt intelligent connectors (called Snaps), and its self-service, low-code approach to integration.
With SnapLogic, Dentsu Aegis Network is able to bring together the multitude of SaaS applications the company is using both now and in the future, streamlining business processes and providing a single, holistic view of their app and data landscape. The SnapLogic platform enabled Dentsu Aegis Network’s IT team to complete more than 75 integrations quickly and easily.
Dentsu Aegis Network’s project with SnapLogic impressed IDC analysts for its ability to effectively and efficiently manage data at scale, for business advantage. IDC’s European Data Strategy and Innovation Awards recognize organizations’ strategic management and use of data, analytics, and AI to drive innovation, new products and services, and operational excellence.