Key Features of the Marketo Snap Pack
Marketo Snap Pack allows you to quickly and seamlessly sync your assets and leads data across Marketing, Sales, and other functional areas.
Marketo is a leading marketing automation tool and is a key system or record where your would-be customers enter the marketing funnel. With this Snap Pack, you can manage leads data as well as marketing assets such as datasheets, ebooks, and whitepapers effectively. Snap Pack also provides bulk functionality for leads so that you can quickly load the leads from a field marketing or a digital event.
These capabilities allow you to automate workflows such as
- Campaign Management
- Setup and manage email nurture campaigns
- Customize campaigns and assets based on buyer persona and stage of the buyer’s journey
- Lead Management
- Load leads data from event platforms, flat files, etc.
- Sync leads in near-real-time with CRM systems for a quick follow-up from Sales
- And many more …
Here are the Snaps in the Marketo Snap Pack:
- Asset Read, Asset Write
- Lead Read, Lead Write
- Bulk Lead Upsert, Bulk Lead Extract
To learn more, please check out the documentation.