Cohort Analysis – Definition & Overview

What is Cohort Analysis?

Cohort Analysis is a subset of behavioral analytics that groups data from a given dataset into related groups for analysis.

Types of Cohorts

  • Time Cohorts
  • Behavior Cohorts
  • Size Cohorts

Benefits of Cohort Analysis

Cohort Analysis helps in understanding customer behavior and improving customer retention.

If you’re interested in data analytics, you might want to read about Digital Marketing Analytics.