What is a digital customer?
Customers come in all shapes and sizes, but with today’s technology customers are increasingly coming in the digital form. A digital-only customer is exactly what it sounds like – a customer that a company engages with on any sort of non-physical level. In turn, digital customers come with their own set of company best practices.
Because there are hundreds if not thousands of different technological platforms through which companies can engage with their customers, it is important for companies with digital customers to think about their varying needs and the ways in which their customers consume their digital products. But to do this, it is important to consider the types of digital customers.
A digital customer can be:
- Social media users
- Web customers
- Mobile customers
- Blockchain customers
- Email customers
While a digital customer can arrive through various channels, they may also arrive and engage with your business through a variety of channels. Keeping sight of the individuality of each customer and their journey, it is also important to consider how individuals in a demographic utilize the mode of company contact (e.g. mobile, web-based, etc.) and what problems they commonly experience. Ensuring that any future data integration strategies not only incorporate the latest technology for that user experience but also ensuring that it is able to be used in a way that is fitting for a digital customer is crucial.
Digital customers, like non-digital customers, are complex. Including the most information possible, drawing from data sources that show user behavior, should be part of a data integration strategy. The storage and management of data relating to the digital customer can move through or exist within varying sources. Unifying that data gives better insights.
