Lead Categorization and Nurture

Speed up lead categorization and customize nurture


Quickly categorize leads and create custom nurture tracks

Not all leads are created equal; each prospect can come from a different industry and might represent a different persona. Depending on the lead characteristics they need to handled separately so that you can maximize the potential for your business. Additionally, not all leads can act immediately. They need to be primed with the right content over a period of weeks or months. Sending them the same pieces of marketing content such as eBooks, checklists, whitepapers without any regard for their specific use cases is a sure way to drive them away.

With SnapLogic platform, you can automate lead categorization based on industry, title, company size, and other enriched data. Each of the lead categories can then be put into a separate nurture track so that you can surface content that most resonates with prospects and balance the need for relevant content with human touchpoints.

Transform your lead categorization and nurture with smarter automation

Lead Categorization and Nurture Flow

Design an Automated Workflow for all Marketing Activities

Capture and sync leads quickly, route and manage them effectively, and fine-tune campaigns with real-time analytics.

Lead Capture and Synchronization

Faster lead capture and synchronization with automation

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Marketing Campaign Reporting and Analytics

Optimize your marketing campaigns with real-time data and insights

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Lead Routing and Management

Faster lead routing and easier management with automation

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Building the Automated Enterprise

Learn how intelligent automation connects your enterprise and unlocks the power of your applications and data.

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Additional Resources


The Forrester Consulting Total Economic Impact™ of SnapLogic


Building the Automated Enterprise


Driving Transformation at V12 Vehicle Finance, a Secure Trust Bank Company

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