Quickly categorize leads and create custom nurture tracks
Not all leads are created equal; each prospect can come from a different industry and might represent a different persona. Depending on the lead characteristics they need to handled separately so that you can maximize the potential for your business. Additionally, not all leads can act immediately. They need to be primed with the right content over a period of weeks or months. Sending them the same pieces of marketing content such as eBooks, checklists, whitepapers without any regard for their specific use cases is a sure way to drive them away.
With SnapLogic platform, you can automate lead categorization based on industry, title, company size, and other enriched data. Each of the lead categories can then be put into a separate nurture track so that you can surface content that most resonates with prospects and balance the need for relevant content with human touchpoints.
Transform your lead categorization and nurture with smarter automation
Lead Categorization and Nurture Flow
Design an Automated Workflow for all Marketing Activities
Capture and sync leads quickly, route and manage them effectively, and fine-tune campaigns with real-time analytics.
Lead Capture and Synchronization
Faster lead capture and synchronization with automation
Marketing Campaign Reporting and Analytics
Optimize your marketing campaigns with real-time data and insights
Lead Routing and Management
Faster lead routing and easier management with automation