What Is Marketing Automation and What Tools Enable It?

It can be exhausting, challenging, and time-consuming to stay on top of your marketing goals. Marketing teams usually have to tackle tedious, repetitive tasks, like sending emails or running campaigns on several platforms. Marketing automation involves using technology to perform and streamline tedious marketing processes to save time and yield more accurate results.

An iPaaS allows you to customize how you connect your tools and see all of the data in one place so you can understand your customer better and analyze their behavior to inform product decisions.

Download this eBook where we’ll discuss use cases, including some of our favorite marketing tools, to help you understand how marketing automation and the tools that enable it can be of great value to your business.