GameStop – SnapLogic Integration Champions

Hear from the Vice President of Enterprise Architect at GameStop on how his IT organization increased flexibility with integration projects, saved over $350,000, and reduced costs by half with SnapLogic.

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I’m Mark Patton, Vice President of Enterprise Architecture at GameStop.

Digital transformation is about the customer. I mean, the customer is so into their technology these days.

We have to convince our business that maybe some of the older ways of doing things around the brick and mortar type of engagement isn’t the only thing that’s necessary to keep a customer. If we can’t engage them on their mobile, if we can’t engage them on their computer, they really change their perception of what they can achieve in our stores. So, we had to convince our business that it’s just as important how we convey our product and our categories on our business through our digital channels to the consumer as much as we do with our associates in the store.

It’s about capturing more data, it’s about sifting through more data so that we can deal with each consumer individually.

We started with integration as a centralized service, and that was mainly to get our tooling and our platforms in place, but what we’ve recently done is begun to federate out or decentralize our integrations. So, we’re teaching a lot of teams, both IT teams and some of our business users, to kind of fish for themselves.

There’s always more work to do than we can handle, so if we can teach others to do it, we can scale, and as a growing business through acquisitions and diversification, it’s critical for us to teach other folks to leverage integration platforms, because we can’t enough staff to do it centrally.

Our key metrics are: Time to Delivery, Cost in Delivery, and Quality, and we are constantly tracking those.

We have been able to see upwards of, reduction, 83% of the time it takes to build an integration. 70% of the times the SnapLogic integrations are higher quality than those we’ve built with our previous technologies, and we’ve cut the cost by a third.

Just last year on eight projects alone, using SnapLogic, we estimated a savings of $350 000 that we didn’t have to spend using old technologies that would have created longer, higher skilled resources, longer time, more rework due to defects, and so that has been a real plus for us.

If we can include artificial intelligence as a way to make our users smarter than they really are, then we are going to be able to produce integrations that are consistently more reliable and performant.

SnapLogic is very approachable from an ease of use, but it even further accelerates how quickly you can put together an integration and publish kind of defect-free.


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