Believe the Hype: A Generative AI for Marketers That Delivers

4 min read

Generative AI is disrupting many sectors, and that includes the world of marketing: gen-AI presents huge opportunities and marketers are always on the lookout for a competitive edge. But, as with all new technologies, the challenge is figuring out how to use it to your best advantage.

Luckily for marketers, Credera, a global boutique consulting firm focused on strategy, transformation, data, AI, and technology, and SnapLogic, the leader in generative integration, have figured this out.  

Credera’s MAP, now powered by SnapGPT

Today, at our Integreat Tour in San Francisco, Credera’s Chief Digital Officer Phil Lockhart and Chief Data Scientist Vincent Yates unveiled the Marketing Analytics Platform (MAP), developed by Credera is now harnessing the power of generative integration from SnapGPT.

Using both open-source and proprietary AI along with large language models (LLMs), SnapGPT can create in-depth connections between data sources and targets in a matter of minutes instead of days. Faster access to data allows MAP users to build dynamic content that matches the description of their consumer segments, and generate even more personalized copy and imagery.

With SnapGPT, MAP is more effective for marketers using common/natural language to drive strategic results quickly and relieve dependencies on other teams.

Marketers can leverage better data for advanced marketing capabilities and IT orgs needs to go further, faster
Credera MAP leveraging SnapGPT enables technical processes with a proven data marketing model that results in faster innovation and more informed decision-making

How does MAP work with SnapGPT?

MAP ingests, unifies and enriches first and third-party data to generate the marketing insights that marketers need to deliver more personalized consumer experiences, predict trends, understand target audiences, and ultimately drive sales. 

SnapGPT introduces natural language prompts in nearly 100 different languages to MAP, allowing users with any job title or technical skill level can get hands-on with MAP. Previously, marketing specialists needed to either be familiar with integration pipelines or rely on IT to build integrations connecting multiple data sources and applications. SnapGPT now provides MAP users a significant productivity advantage in the ability to build and automate tasks that were previously manual. 

Marketing Reference Architecture and MAP with SnapLogic diagram
Credera MAP leveraging SnapGPT automates many technical processes, creating a more nimble and intelligent marketing technology stack

How do I start using MAP’s new capabilities?

Credera’s MAP is already being used to support businesses across a variety of sectors to:

  • Activate end-to-end marketing processes
  • Build best-in-class personalization experiences
  • Create high-quality, AI-powered marketing content

The possibilities are limitless. The new version of MAP is available now. Contact Credera to learn more.

The Integreat Tour 2023 continues

If you’re based in the UK, SnapLogic invites you to join us with Credera at the next stop on the Integreat Tour, on 2nd November in London. Our keynote speakers include Neil Martin, a pioneering figure in data analytics for Formula 1, SnapLogic CEO Gaurav Dhillon, and data leaders from AstraZeneca, Good Hair Day, the Royal National Lifeboat Institution, Pepper Advantage, and more.

Sr. Director, Solutions Marketing at SnapLogic
Category: News Partners SnapLogic
Believe the Hype: A Generative AI for Marketers That Delivers

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