We are thrilled to announce that SnapLogic has been recognized as a Visionary in the 2025 Gartner Magic Quadrant for Data Integration Tools for the seventh year! Published early this month, the report affirms our innovative approach and commitment to our customers.
How our vision is valued
Our position as the most advanced Visionary on the “Completeness of Vision” axis is a testament to the key value drivers powering our platform: pioneering AI-driven integration, empowered business users, and a unified integration platform.
- Pioneering AI-driven integration: Our significant investment in GenAI and Agentic AI is the primary driver of our continued progress. This includes our SnapLogic Agentic Platform, featuring tools like AgentCreator and the free version of SnapGPT, our integration copilot. Gartner highlights our modernization service (SLIM) for employing AI-driven automation to streamline complex ETL migration processes.
- Empowered business users: Our platform is designed for broad usability, offering no-code data ingestion via SnapLogic AutoSync and no-code data wrangling with SnapLogic AutoPrep. Features like AutoSuggest and AutoLink leverage AI to simplify pipeline design and data mapping, making integration accessible to all users.
- A converged integration platform: SnapLogic offers an iPaaS that natively unifies data, application, API, and agent creation orchestration patterns within a single platform. This provides exceptional flexibility and supports multiple data integration styles, including easy conversion to streaming pipelines.
How we stack up against the competition
In an evolving market, SnapLogic stands out by focusing on future-forward integration patterns, versus:
- Other Visionaries and Niche Players in iPaaS: While these vendors have recently entered the data integration space, SnapLogic offers a more established, unified platform. One Niche Player’s data integration capabilities are still maturing, especially in critical areas like metadata management and complex transformations, making it a weaker fit for best-of-breed needs.
- Challenger Vendors: A key Challenger is strong in connectivity and flexible pricing, but has limitations in key enterprise areas. Its metadata and governance capabilities are basic, often requiring third-party tools, and it is less suitable for true real-time or streaming-heavy use cases.
- Market Leaders: While some large vendors are recognized as Leaders, SnapLogic’s Visionary status reflects its differentiated capabilities and strong vision. SnapLogic is a product and customer-led company focused on agility and innovation — traits that larger vendors often sacrifice. Its deepening co-sell partnerships with major cloud and technology providers are rapidly boosting its market presence and mindshare.
How we are proactively addressing customer needs
We understand that customers seek both innovation and reliability. SnapLogic is continuously enhancing our platform to address key considerations, including:
- Debugging and performance: We are enhancing debugging transparency and performance optimization with recent updates like a testing automation framework, expanded in-platform documentation and tutorials, performance optimization tools, and ongoing platform updates to reduce latency.
- Data governance and metadata support: We are actively strengthening our governance and metadata capabilities. This includes enhanced Asset Catalog functionality, the use of OpenLineage for easy integration with preferred tooling, and improved access controls and data masking for sensitive data.
- Market visibility: We are recognized as a leading Visionary in both the Data Integration and iPaaS reports. Our focus on customer innovation and highly differentiated capabilities (like AI-powered and agentic workflows) drives our value. Strong co-sell partnerships with AWS, Microsoft, and global system integrators (GSIs) are significantly boosting our market reach.
SnapLogic continues to innovate with the customer at the center, providing the most advanced platform for AI-powered, converged integration.
Agentic integration is on the horizon
SnapLogic’s continued placement as a Visionary (and the most advanced on the Completeness of Vision axis) is a powerful validation of our forward-thinking strategy. We are not simply participating in the market; we are actively shaping its future by making deep investments in GenAI and Agentic AI. And our innovation is delivered through a truly converged platform that empowers both technical and business users.
While we proactively address areas of caution with continuous platform enhancements, our core focus remains on customer success and providing highly differentiated capabilities. In an industry undergoing rapid transformation, SnapLogic stands out as the agile partner, delivering the AI-powered integration platform necessary to meet the complex data demands of today and tomorrow.
Get the full report, “SnapLogic Recognized as a Visionary in the Gartner® Magic Quadrant™ for Data Integration Tools 2025” for all the details.
