SnapLogic to Brief BBBT on Solving the Integrator’s Dilemma

SnapLogic will brief many of the world’s leading business intelligence (BI) analysts this Friday, at the Boulder BI Brain Trust (BBBT), the largest industry analyst consortium of its kind

BOULDER, Colorado — April 17, 2014 — On Friday, April 18, 2014, SnapLogic’s Darren Cunningham, VP of Marketing, and Craig Stewart, Director of Product Management, will discuss how SnapLogic has built a completely new platform focused on powering the enterprise IT shift to cloud analytics, applications and APIs.

“As sure as death and taxes, application and data integration will converge in the cloud. This session will introduce the SnapLogic Integration Cloud, dig into the architecture and roadmap and provide an overview of the common cloud services and on-premises integration and orchestration use cases we’re seeing in the market,” said Darren Cunningham, VP of Marketing at SnapLogic. “I’ve had the pleasure of working with many of the BBBT analysts over the years. We are excited to share SnapLogic’s vision for the future of data and application integration with BBBT.”

“In the past, data warehouse deployments consisted of an enterprise data warehouse that spawned a series of data marts, usually created by IT on-premises using structured data for operational systems. Today’s IT implementers face very different challenges stemming from new (big) data sources such as unstructured information and large volume sensor data, new display technologies such as mobile devices, and new deployment options such as cloud computing," said BBBT Founder, Claudia Imhoff. "Companies like SnapLogic help to ease the problems that inevitably arise from extending beyond the EDW architectures because they were developed during this transition – they “understand” this next generation of BI."

About BBBT
The Boulder Business Intelligence Brain Trust has served the BI industry since 2006. It is a consortium of over 140 industry analysts, experts, and practitioners from around the world. BBBT hosts BI industry vendors who provide extended, interactive briefings, streamed live as webinars exclusively to BBBT members. It’s a reciprocal arrangement, the members receive the latest information on current and planned BI tools and technologies, and the vendors get valuable feedback on their offerings, marketing, and messaging.

About SnapLogic
SnapLogic is the leader in Elastic Integration, helping companies connect enterprise applications in the cloud and on-premise for improved business agility and faster decision-making. With the award-winning SnapLogic Integration Cloud, organizations can more quickly and affordably achieve data and application integration and improve the timeliness of their information flow. SnapLogic offers a scalable, elastic integration platform as a service (iPaaS) and a rich library of intelligent connectors called Snaps. Funded by leading venture investors, including Andreessen Horowitz and Ignition Partners, SnapLogic is used by prominent companies in the Global 2000. For more information, visit and follow us on Twitter: @snaplogic.

For more information, call +1.888.494.1570 or visit

Press contact
Dana Dye for SnapLogic
[email protected]

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