CRM Integration – Explanation & Overview

What is CRM Integration?

CRM Integration involves the process of connecting a Customer Relationship Management system with other applications.

Common applications for CRM Integration

  • Email Marketing
  • Sales Automation
  • Customer Support

Benefits of CRM Integration

It enhances customer engagement, streamlines sales processes, and improves data quality.

If you’re interested in data quality, you might want to read about Data Integration.