Unifying business applications with SnapLogic’s self-service integration platform.
This cloud-based enterprise software company needed a better way to connect a number of business applications to eliminate data silos. One of the biggest issues it faced is that prospective customer and existing customer data was not consistent, disabling individual departments within the company from identifying actions to support customers accordingly. As a result, users conducted repetitive and manual data entry to merge customer data and attempted to create a single view of the customer – wasting valuable employee time and resources.
With SnapLogic Intelligent Integration Platform, the enterprise software company created a single system that delivers a complete view of the customer lifecycle. Some of the benefits achieved included:
- A seamless view of customer data across all departments
- An increase in employee and team productivity
- Greater customer satisfaction