The Fortune 100 Consumer Packaged Goods Retailer sought to improve its digital marketing efforts to engage with customers at the right time and in the right channel. However, the marketing team monitored customer insights in multiple marketing cloud applications and databases, keeping the customer data in silos. Without complete insights, the marketing team could not make informed business decisions or measure the Return on Investment (ROI) of its digital marketing investments.
With the SnapLogic Intelligent Integration Platform, the Fortune 100 Consumer Packaged Goods Retailer was able to execute real-time customer data integrations across multiple channels. Benefits included:
- Enhanced customer engagement through the digital channel
- Better budget spend analysis on marketing efforts
- Improved ROI from digital marketing investments