Just like the name suggests, application integration is all about synchronizing data among applications and systems. In other words, this is the process by which you get apps such as Salesforce, Workday, Microsoft Dynamics, ServiceNow, and NetSuite to play nice with each other. Traditionally, enterprises managed their application tools distinct from their data integration tools. Now, organizations are increasingly using a single unified platform for both application and data integration.

App integration is a critical part of an enterprise toolkit for creating omnichannel customer experiences, streamlining workflows and processes such as quote-to-cash, procure-to-pay, employee onboarding, and creating seamless experiences for customers, partners, and employees. However, as companies adopt more applications to build efficiencies into their operations, many IT organizations spend almost 50% of their time just enabling and managing those connections. Resulting in issues that can slow down or derail key business processes, including:

• Unmanaged application sprawl
• The formation of data silos across functions
• A mounting IT backlog of integration requests
• Manual, sustained maintenance of legacy systems

In this guide, you’ll learn about a new frontier in application integration. With advancements in the cloud, access to APIs, the proliferation of AI and ML across applications, and an easy-for-anyone-to-use integration platform enhanced with generative AI capabilities, you’ll be on your way.