Modern data-driven companies are the best at leveraging data to anticipate customer needs, changes in the market, and proactively make more insights-based business decisions. The road to obtaining a customer 360 view usually involves the development of a data lake that unifies data from all customer touchpoints – streaming, structured and unstructured data, emails, webchats, web logs, transaction logs, and social posts.

Join us and SnapLogic customer, Robert Kleinschmidt, the SVP of Sales and Marketing for AirBorn, as we dive into the business drivers and outcomes, how to start this kind of project, and identify the most important principles to follow.

Watch now!