SnapLogic Partner Connect – Helping Partners Capitalize on the Intelligent Integration and Enterprise Automation Opportunity

Jason Wakeam headshot
3 min read

We are excited to introduce SnapLogic’s enhanced Partner Connect Program that enables partners to specialize by business use-cases or industry verticals to drive profitable growth. 

There are more reasons than ever for partners to join SnapLogic’s Partner Connect Program and participate in the huge $50B iPaaS and Enterprise Automation market opportunity. The Partner Connect Program offers tangible benefits to enable partners to build and grow on SnapLogic. Our partner-first approach uniquely enables field engagement and collaboration with a framework for joint selling that removes channel conflict and ensures partners are set up for success. 

In addition to supporting partners by vertical industry specialization, the program also breaks partner expertise out by three main functional areas – Integration Platform as a Service (iPaaS) for core application integration, data integration, and API management; enterprise automation for end-to-end business process orchestration; and cloud modernization for legacy upgrade projects. This way, the right partners will be brought in to support the right customer use cases.

SnapLogic’s enhanced Partner Connect Program is designed to drive partner productivity, profitability and growth through joint sales and marketing strategies to capture the Enterprise Automation market. Partners are enabled to build repeatable enterprise business automation flows based on industry or use-case expertise to generate new streams of revenue. To that end, SnapLogic supports a range of partnering models from collaborative co-selling, referral, resale, and a breadth of flexible OEM pricing options.  Regardless of how partners choose to define themselves, SnapLogic has a flexible business model that can help partners dramatically grow their business.

Whether you are a technology provider, consulting partner, or OEM, the Partner Connect Program offers opportunities for you to drive growth. Come join our rich ecosystem of partners who have helped customers achieve positive business outcomes using SnapLogic’s single unified platform for data, application, and API integration.  

Actively Recruiting New Partners – Join us!

The reimagined Partner Connect Program establishes three partnership tiers – registered, advanced, and premier. Registered partnership is designed to be an entry point for new partners, enabling them to learn about SnapLogic and develop new solutions.  The registered tier gives partners access to the SnapLogic sandbox environment and other resources to build new solutions. The advanced level is for partners that have built successful integrations or automation flows with SnapLogic and are ready to market and sell their SnapLogic based solutions. The highest tier is premier, which is for those partners with the strongest level of engagement with SnapLogic. These partners have access to additional technical resources and sales and marketing tools and support.

SnapLogic is actively recruiting new partners in these three categories for collaborative customer engagements:

  • Technology Partners

SnapLogic’s Partner Connect Program powers technology partners to develop integrations to their products, build new SnapPacks, and execute their go-to-market strategy, accelerating sales, and speeding time-to-market. 

  • Consulting Partners

Consulting partners are able to collaborate with SnapLogic to build and grow new solutions with its integration platform, unlocking new revenue streams. SnapLogic’s consulting partners also have the opportunity to maximize time-to-value by utilizing existing common integration workflows and can easily take a “land and expand” approach to new business within their accounts.

  • OEM Partners

By joining the Partner Connect Program, OEMs are able to create new revenue streams by building data-based services, speeding time to market and lowering cost by completing integrations up to 80% faster than hand coding, while allowing more focus on the core differentiation of their product. 

To learn more about the updated SnapLogic Partner Connect Program, click here. To get in touch with our partner team to discuss collaboration opportunities, contact us.

Jason Wakeam headshot
VP Partner Sales and OEM at SnapLogic
Category: Uncategorized

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