Canadian retailer uses the SnapLogic platform to quickly adapt business processes and IT systems to meet surging online demand and maintain an exceptional customer experience
When COVID-19 hit, Browns Shoes was forced to close its 68 stores and reduce a significant amount of its workforce in its distribution center. Having previously selected SnapLogic to support a new Business Intelligence initiative, the shoe retailer quickly shifted its IT focus to support online sales.
Browns Shoes’ customers quickly made the jump online, and after a quiet first week in lockdown, the retailer saw one of its biggest spikes resulting in a 300% increase in sales. This sudden change brought its own challenges, so the retailer used SnapLogic to quickly build out a range of new applications and processes within its distribution center to help its teams manage the surge in online demand.
Read the Brown Shoes full story to discover how they worked with SnapLogic and our partner InterWorks and:
- Streamlined existing processes and built out new ones, with a lean IT team
- Introduced new automation systems to meet changing customer expectations
- Built, tested, and rolled out new processes and systems in less than 48 hours
- Increased data movement across different systems generating timely insights to enable fast action