The old adage that the customer is king still holds true today. By 2020, customer experience will overtake price and product as the key brand differentiator. In today’s world, digital channels, along with the volume of customer signals, goes well beyond traditional sales and service – bringing together social media, marketing automation, websites, field service, quote management apps, IoT, and more. This presents massive challenges for enterprises – including integration – having to assimilate experiences from web to in-store, to business processes, to a multitude of
Watch our recorded webcast, “Data Integration Best Practices to Enhance the Digital Customer Experience,” featuring Matt Aslett, Research Director, 451 Research, and Rich Dill, Enterprise Solution Architect, SnapLogic, discussing real-world strategies for ensuring your organization’s integration strategy is optimized for the digital customer.
- Key insights and case studies for customer experience management – using data across all the process steps to identify roadblocks and opportunities
- Key technologies to enable fast and easy integration of multiple applications, departments, hand-coded APIs, as well as accessing and extracting data
- The 5 practical integration strategies to accelerate your customer experience initiatives