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Lead Generation Automation: How To Maximize Its Full Potential

For B2B and some B2C companies, leads are the critical input required to power the rest of the sales pipeline. ...

Data Mesh: Is Centralization or Decentralization Right for Your Enterprise?

As much as “90% of the data in the world” was created in the last 10 years, according to Accenture. ...

What Is Enterprise Automation? A Guide To Simplifying Your Workflow

Early and mid-stage companies often rely on manual processes as they build out their tech stacks. But like a child’s ...

Automating Customer Success Processes With SnapLogic

Bringing on a new customer often involves sharing information across teams and creating new records and accounts on various systems. ...

Designing What’s Next at SnapLogic

I have been fortunate to have led design organizations in both enterprise companies (SAP, Cisco, Zeitworks, etc.) as well as ...

Lead Routing: What Is It and How to Automate the Process

According to a study by Lean Data, 30% of organizations route leads manually. Surprised? So are we. After all, it’s ...

September 2022 Release Is Here!

The September 2022 release of the SnapLogic Intelligent Integration Platform brings a new look and feel across the Designer, Manager, ...

Introducing SnapLogic AutoSync

As organizations make the move to the cloud with their apps, data and integration tools, data orchestration has emerged as ...

ETL vs. ELT: What’s the Difference Between These 2 Processes?

Data transformation reconciles and standardizes data so that it’s useful as a single source of “data truth.” And for decades, ...

Data Mesh vs. Data Fabric: The Confusion Continues

Over the last few months Gartner has kicked off its Data and Analytics Summit 2022 series, first in London and ...

Do You Need Real-Time Marketing Analytics

Real-Time Marketing Analytics: What Is It and How to Use It

Have you ever noticed how Amazon gives you personalized recommendations based on your actions as you shop? Those suggestions are ...

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