Key Features of the Adobe Experience Platform Snap Pack
The Adobe Experience Platform Snap Pack connects third-party customer data to Adobe Experience Cloud.
Organizations that have Adobe Experience Cloud as part of their marketing technology stack can enrich customer data using the Adobe Experience Platform Snap Pack to rapidly connect applications for a single view of a customer.
With SnapLogic in place, organizations can connect additional customer information from third-party applications to Adobe Experience and gain a more contextual understanding of customers. As a result, marketers, e-commerce, and customer experience teams deliver personalized content with offers and promotions to customers at the right moment across any channel along their journey, orchestrate campaign initiatives with a deep understanding of their customers, and improve marketing campaigns to drive high return on investment
The Adobe Experience Platform Snap Pack includes:
- Read Snap – Fetches required customer data from the Adobe Experience Cloud
- Write Snap – Inserts, creates, or updates the input customer data in JSON format into the Adobe Experience Platform in JSON/Parquet format
- S3 Connector – Reads files from AWS S3 and writes them in JSON/Parquet format in the Adobe Experience Platform
- File Generator – Reads data from an upstream data source and prepares it in JSON/parquet format to write to the Adobe Experience Platform.
Learn more about how Snaps work by visiting the documentation here.